Who’s the boss, and how can Hugo Boss get them to wear its clothes again? These are the pressing questions …
Hugo Boss Would Like to, Once Again, Dress the Boss
14 Monday Mar 2022
Category Archives: Chapter 09: Segmentation, Targeting and Positioning
A Cinematic Cycle: Women In and At the Movies
17 Thursday Feb 2022
Movie theaters are open again, and big name, blockbuster, superhero movies are bringing in the crowds. But those crowds have …
Lining Up College Influencers, for Emotional and Business Support
24 Monday Jan 2022
For many college students, becoming an influencer sounds like a perfect gig. Take something they love already, like fashion, sports, …
Marketing Old Age Products to a Generation that Refuses to Grow Up
11 Friday Jun 2021
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At its prime, in the 1990s, Generation X was a widely derided but proudly distinctive age cohort. Blamed for being …
If Segmentation Is Racist and Unhealthy, Should It be Banned? Menthol Cigarettes and Proposed Legislation
09 Wednesday Jun 2021
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Even among the long and complex history of questionably ethical marketing tactics adopted by the tobacco industry, the promotion of …
Luxury Watches in China: Even Traditional Markets Cannot Remain Static When Global Changes Hit
09 Friday Apr 2021
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The luxury watch industry is not a particularly dynamic one. It sells expensive, high quality timepieces to wealthy consumers. Purchases …
The Latest Insights into Gen Z
23 Wednesday Sep 2020
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Born between 1996–2015, Gen Z has been characterized according to their study and interaction patterns. As the earliest members of …
Wax On, Wax Off, Don’t Wax at All: How Broadly Shifting Consumer Trends Inform the Car Wax Sector
03 Wednesday Jun 2020
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The sharing economy and prevalence of ride-sharing services certainly didn’t help. But these recent developments are not actually the primary …
You Can’t Buy These Sneakers. You Can’t Wear Them Either. But with New AR, You Can Take a Picture Wearing Them!
11 Monday May 2020
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For some people, the purpose of sneakers is pretty straightforward, namely, to provide comfortable, somewhat attractive covering for their feet, …
Dealing with Modern Life by Playing: LEGO Promises Mindfulness and Meaning for Adults
27 Monday Apr 2020
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People are tired, stressed, and overworked. It may seem oversimplified, but it also appears to be a lasting consumer trend, …
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