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When McDonald’s announced the launch of its brand new, limited edition, adult-themed Happy Meals, customers quickly expressed how much they …
Customers Are Lovin’ McDonald’s’ New Adult Happy Meals
30 Friday Dec 2022
Category Archives: Chapter 09: Segmentation, Targeting and Positioning
Fashion Brands Increasingly Ask: Why Work Alone, When Collaboration Is So Much More Exciting (and Lucrative!)
19 Monday Dec 2022
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Manolo Blahnik and Birkenstock may seem, at first glance, like they serve opposite segments of the broader high-end shoe market. …
Coca-Cola Lures Gen Z Consumers with Pixel and Dream-Flavored Beverages
26 Monday Sep 2022
How can established, longstanding businesses attract younger shoppers? It is the question that company after company is attempting to tackle, …
Abercrombie & Fitch Wants You (Yes, You!) to Visit Its New Gateway Shopping Destinations
07 Wednesday Sep 2022
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Way back when, all the way back in the 1990s, Abercrombie & Fitch was the source for some very strange …
To Catch up with the Times, Watch Companies Embrace Gender-Neutral Marketing
22 Friday Jul 2022
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Watchmakers are finally getting the memo that some men are partial to smaller watches decorated with diamonds, just like some …
Hugo Boss Would Like to, Once Again, Dress the Boss
14 Monday Mar 2022
Who’s the boss, and how can Hugo Boss get them to wear its clothes again? These are the pressing questions …
A Cinematic Cycle: Women In and At the Movies
17 Thursday Feb 2022
Movie theaters are open again, and big name, blockbuster, superhero movies are bringing in the crowds. But those crowds have …
Lining Up College Influencers, for Emotional and Business Support
24 Monday Jan 2022
For many college students, becoming an influencer sounds like a perfect gig. Take something they love already, like fashion, sports, …
Marketing Old Age Products to a Generation that Refuses to Grow Up
11 Friday Jun 2021
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At its prime, in the 1990s, Generation X was a widely derided but proudly distinctive age cohort. Blamed for being …
If Segmentation Is Racist and Unhealthy, Should It be Banned? Menthol Cigarettes and Proposed Legislation
09 Wednesday Jun 2021
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Even among the long and complex history of questionably ethical marketing tactics adopted by the tobacco industry, the promotion of …
Grewal Levy Marketing News 