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Grewal Levy Marketing News

Category Archives: Chapter 09: Segmentation, Targeting and Positioning

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Customers Are Lovin’ McDonald’s’ New Adult Happy Meals

30 Friday Dec 2022

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning

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Cactus Plant Flea Market, Happy Meals, mcdonalds

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When McDonald’s announced the launch of its brand new, limited edition, adult-themed Happy Meals, customers quickly expressed how much they …

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Fashion Brands Increasingly Ask: Why Work Alone, When Collaboration Is So Much More Exciting (and Lucrative!)

19 Monday Dec 2022

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning

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Clothing, Collaboration, fashion

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Manolo Blahnik and Birkenstock may seem, at first glance, like they serve opposite segments of the broader high-end shoe market. …

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Coca-Cola Lures Gen Z Consumers with Pixel and Dream-Flavored Beverages

26 Monday Sep 2022

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning, Chapter 18: Integrated Marketing Communications

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coca cola, Integrated Marketing Communication, targeting

How can established, longstanding businesses attract younger shoppers? It is the question that company after company is attempting to tackle, …

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Abercrombie & Fitch Wants You (Yes, You!) to Visit Its New Gateway Shopping Destinations

07 Wednesday Sep 2022

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning, Chapter 17: Retailing and Multichannel Marketing

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Abercrombie & Fitch, Marketing Environment, Retailing, segmentation

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Way back when, all the way back in the 1990s, Abercrombie & Fitch was the source for some very strange …

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To Catch up with the Times, Watch Companies Embrace Gender-Neutral Marketing

22 Friday Jul 2022

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning

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Marketing Environment, targeting

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Watchmakers are finally getting the memo that some men are partial to smaller watches decorated with diamonds, just like some …

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Hugo Boss Would Like to, Once Again, Dress the Boss

14 Monday Mar 2022

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning

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Hugo Boss, Positioning, segmentation, targeting

Who’s the boss, and how can Hugo Boss get them to wear its clothes again? These are the pressing questions …

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A Cinematic Cycle: Women In and At the Movies

17 Thursday Feb 2022

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning

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consumer behavior, Movie Theatres, segmentation, Women

Movie theaters are open again, and big name, blockbuster, superhero movies are bringing in the crowds. But those crowds have …

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Lining Up College Influencers, for Emotional and Business Support

24 Monday Jan 2022

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 09: Segmentation, Targeting and Positioning

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College, Influencers, Social and Mobile Marketing, targeting

For many college students, becoming an influencer sounds like a perfect gig. Take something they love already, like fashion, sports, …

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Marketing Old Age Products to a Generation that Refuses to Grow Up

11 Friday Jun 2021

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning

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AARP, Generation X, segmentation, targeting

At its prime, in the 1990s, Generation X was a widely derided but proudly distinctive age cohort. Blamed for being …

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If Segmentation Is Racist and Unhealthy, Should It be Banned? Menthol Cigarettes and Proposed Legislation

09 Wednesday Jun 2021

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning

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Cigarettes, segmentation, targeting

Even among the long and complex history of questionably ethical marketing tactics adopted by the tobacco industry, the promotion of …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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