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Category Archives: Chapter 09: Segmentation, Targeting and Positioning

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The Latest Insights into Gen Z

23 Wednesday Sep 2020

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning

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Gen Z, Marketing Enviornment, segmentation

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Born between 1996–2015, Gen Z has been characterized according to their study and interaction patterns. As the earliest members of …

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Wax On, Wax Off, Don’t Wax at All: How Broadly Shifting Consumer Trends Inform the Car Wax Sector

03 Wednesday Jun 2020

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning

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car wax, consumer behavior, Positioning, segmentation, targeting

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The sharing economy and prevalence of ride-sharing services certainly didn’t help. But these recent developments are not actually the primary …

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You Can’t Buy These Sneakers. You Can’t Wear Them Either. But with New AR, You Can Take a Picture Wearing Them!

11 Monday May 2020

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning

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augmented reality, Positioning, targeting

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For some people, the purpose of sneakers is pretty straightforward, namely, to provide comfortable, somewhat attractive covering for their feet, …

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Dealing with Modern Life by Playing: LEGO Promises Mindfulness and Meaning for Adults

27 Monday Apr 2020

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning

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Legos, Positioning, segmentation, targeting

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People are tired, stressed, and overworked. It may seem oversimplified, but it also appears to be a lasting consumer trend, …

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Making the Fairytale Wedding a Reality for Fashionable, Plus-Size Brides

05 Thursday Mar 2020

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning

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Bridal, Plus-Size, Positioning, segmentation, targeting

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A common reassurance offered to women searching for a perfect wedding dress is that when they find “the” dress, they …

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Is He Buying “Ice” or Ice Tongs? Tiffany & Co.’s Efforts to Get Men to Shop for Themselves

20 Thursday Feb 2020

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions

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branding, men, Positioning, segmentation, targeting, Tiffany & Co

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Although the demographics of shoppers in Tiffany & Co. retail stores often have featured a lot of men, most of …

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The Disproven Myth of Objective Algorithms, This Time by Apple Card

07 Friday Feb 2020

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning

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apple, Apple Card, Biased Targeting, segmentation

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A key promise of algorithms, supported by artificial intelligence, is that they take some of the guessing and subjectivity out …

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P&G Continues to Stake Its Claim as the Most Inclusive Consumer Goods Company

06 Monday Jan 2020

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning

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Always, Marketing Environment, p&g, Positioning

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Across its multiple brands, Procter & Gamble (P&G) seemingly is attempting to establish a corporate reputation as an inclusive, forward-thinking …

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Using Our Outdoor Voices, Literally and Figuratively

30 Monday Sep 2019

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning

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With its product lines of athletic and outdoor gear, Outdoor Voices seemingly competes with companies like Nike and Lululemon. But …

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Are Algorithms Discriminatory? Questions About How Facebook Targets Advertising

26 Wednesday Jun 2019

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 09: Segmentation, Targeting and Positioning

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Discrimination, Facebook, targeting

The sophisticated algorithms that Facebook and other digital platforms use to segment consumers are widely touted as benefits for advertisers …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (127)
  • Chapter 03: Social and Mobile Marketing (142)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (133)
  • Chapter 05: Analyzing the Marketing Environment (204)
  • Chapter 06: Consumer Behavior (164)
  • Chapter 07: Business-to-Business Marketing (80)
  • Chapter 08: Global Marketing (107)
  • Chapter 09: Segmentation, Targeting and Positioning (135)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (194)
  • Chapter 12: Developing New Products (171)
  • Chapter 13: Services: The Intangible Product (138)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (81)
  • Chapter 16: Supply Chain Management (97)
  • Chapter 17: Retailing and Multichannel Marketing (193)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (177)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (2)

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