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The competitive landscape for meal delivery kits is heating up! Both Blue Apron and Hello Fresh are planning new advertising …
Rivals Cook Up New Business with Fresh Ad Campaigns
29 Wednesday Mar 2017
Category Archives: Chapter 09: Segmentation, Targeting and Positioning
Girls as Gamers: The Untapped Revenue Potential of Women in Esports
17 Tuesday Jan 2017
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Revenues in the video game industry are expected to surpass $8 billion worldwide by 2018. But even with this remarkable …
Turning the Draft Tables: The Latest Chunky Soup Campaign with the NFL
10 Monday Oct 2016
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Millions of U.S. football fans participate in fantasy leagues, both casual and structured, for fun or for money. They know …
Using Antibiotics Proudly: Sanderson Farms Distinguishes Its Brand by Going Against the Grain
28 Wednesday Sep 2016
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Antibiotics for poultry are bad, right? That seems to be the consensus, based on retail packaging that touts the products’ …
The Large and Growing Market of NotMoms
26 Friday Aug 2016
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In general, women tend to make most of the purchases and buying decisions in households. Accordingly, marketers have long targeted …
Decorating Taco Bell: A Targeted Approach to Remodeling
07 Thursday Jul 2016
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With a measured pace, Taco Bell is testing out new ways to welcome customers to its quick serve locations. In …
Mattel’s New Toys Suggest Where It Is Willing to Go for Kids: Bugs in a Car, Barbies Who Talk
08 Tuesday Mar 2016
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Try not to get grossed out, but Mattel’s new Bug Racer toy relies on a live cricket to work. That …
Who Are the “Becomers”? Disney Knows, and It Is Gearing Up to Appeal to this Latest Generational Cohort
03 Thursday Dec 2015
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The president of the ABC Family television network summed up a recent epiphany about the Millennial generation, that popular target …
Grown-Up Millennials and their Growing Preferences for Grown-Up Brands
13 Friday Nov 2015
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The powerful influence of the Millennial generation on shopping patterns, brand popularity, and retail channels has been covered widely. But …
Competition Within the Family: How Little Sibling Sam’s Club Is Trying to Get Out from the Shadow of Big Sibling Walmart
15 Thursday Oct 2015
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When it first entered the scene, Sam’s Club had a specific and focused target market: small businesses that wanted to …
