Tags
At its prime, in the 1990s, Generation X was a widely derided but proudly distinctive age cohort. Blamed for being …
Marketing Old Age Products to a Generation that Refuses to Grow Up
11 Friday Jun 2021
Category Archives: Chapter 09: Segmentation, Targeting and Positioning
If Segmentation Is Racist and Unhealthy, Should It be Banned? Menthol Cigarettes and Proposed Legislation
09 Wednesday Jun 2021
Tags
Even among the long and complex history of questionably ethical marketing tactics adopted by the tobacco industry, the promotion of …
Luxury Watches in China: Even Traditional Markets Cannot Remain Static When Global Changes Hit
09 Friday Apr 2021
This gallery contains 1 photo.
The luxury watch industry is not a particularly dynamic one. It sells expensive, high quality timepieces to wealthy consumers. Purchases …
The Latest Insights into Gen Z
23 Wednesday Sep 2020
This gallery contains 1 photo.
Born between 1996–2015, Gen Z has been characterized according to their study and interaction patterns. As the earliest members of …
Wax On, Wax Off, Don’t Wax at All: How Broadly Shifting Consumer Trends Inform the Car Wax Sector
03 Wednesday Jun 2020
This gallery contains 1 photo.
The sharing economy and prevalence of ride-sharing services certainly didn’t help. But these recent developments are not actually the primary …
You Can’t Buy These Sneakers. You Can’t Wear Them Either. But with New AR, You Can Take a Picture Wearing Them!
11 Monday May 2020
This gallery contains 1 photo.
For some people, the purpose of sneakers is pretty straightforward, namely, to provide comfortable, somewhat attractive covering for their feet, …
Dealing with Modern Life by Playing: LEGO Promises Mindfulness and Meaning for Adults
27 Monday Apr 2020
Tags
This gallery contains 1 photo.
People are tired, stressed, and overworked. It may seem oversimplified, but it also appears to be a lasting consumer trend, …
Making the Fairytale Wedding a Reality for Fashionable, Plus-Size Brides
05 Thursday Mar 2020
Tags
This gallery contains 1 photo.
A common reassurance offered to women searching for a perfect wedding dress is that when they find “the” dress, they …
Is He Buying “Ice” or Ice Tongs? Tiffany & Co.’s Efforts to Get Men to Shop for Themselves
20 Thursday Feb 2020
Tags
branding, men, Positioning, segmentation, targeting, Tiffany & Co
This gallery contains 1 photo.
Although the demographics of shoppers in Tiffany & Co. retail stores often have featured a lot of men, most of …
The Disproven Myth of Objective Algorithms, This Time by Apple Card
07 Friday Feb 2020
This gallery contains 1 photo.
A key promise of algorithms, supported by artificial intelligence, is that they take some of the guessing and subjectivity out …
