05 Thursday Mar 2020
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A common reassurance offered to women searching for a perfect wedding dress is that when they find “the” dress, they …
20 Thursday Feb 2020
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branding, men, Positioning, segmentation, targeting, Tiffany & Co
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Although the demographics of shoppers in Tiffany & Co. retail stores often have featured a lot of men, most of …
07 Friday Feb 2020
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A key promise of algorithms, supported by artificial intelligence, is that they take some of the guessing and subjectivity out …
06 Monday Jan 2020
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Across its multiple brands, Procter & Gamble (P&G) seemingly is attempting to establish a corporate reputation as an inclusive, forward-thinking …
30 Monday Sep 2019
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With its product lines of athletic and outdoor gear, Outdoor Voices seemingly competes with companies like Nike and Lululemon. But …
26 Wednesday Jun 2019
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The sophisticated algorithms that Facebook and other digital platforms use to segment consumers are widely touted as benefits for advertisers …
12 Wednesday Jun 2019
Patagonia is a company devoted to sustainability and environmental causes. Those values are central to its brand, its image, and …
29 Monday Apr 2019
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Mobile devices are ubiquitous, partly because they can do so much. People use them constantly, for a vast range of …
25 Thursday Apr 2019
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As consumers, people of color long were ignored by large corporations, such as those that operate in the beauty sector. …
14 Thursday Mar 2019
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In a multicultural world, people with widely varying skin tones require products specific to their needs, such as foundation or …
