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Tag Archives: cereal

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Cereal Coopetition: General Mills’ Attempts to Get Other Brands to Advertise More

25 Friday Oct 2013

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 15: Strategic Pricing Concepts

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Atkins, cereal, General Mills, GM, John Bryant, kellogg, Low Carb, Post

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The cereal industry has been beset by a wealth of setbacks due to trends in the wider consumer environment. People …

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Cereal Company Targets Men

28 Saturday Mar 2009

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications

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advertising campaign, breakfast, cereal, grape nuts, men, webisode

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In the fiercely competitive ready-to-eat breakfast cereal category, Kellogg’s and General Mills are the two largest players. Yet Grape Nuts, …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (71)
  • Chapter 02: Developing Marketing Strategies (124)
  • Chapter 03: Social and Mobile Marketing (139)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (128)
  • Chapter 05: Analyzing the Marketing Environment (201)
  • Chapter 06: Consumer Behavior (161)
  • Chapter 07: Business-to-Business Marketing (75)
  • Chapter 08: Global Marketing (106)
  • Chapter 09: Segmentation, Targeting and Positioning (134)
  • Chapter 10: Marketing Research (91)
  • Chapter 11: Product Branding and Packaging Decisions (191)
  • Chapter 12: Developing New Products (163)
  • Chapter 13: Services: The Intangible Product (131)
  • Chapter 14: Pricing Concepts for Establishing Value (88)
  • Chapter 15: Strategic Pricing Concepts (80)
  • Chapter 16: Supply Chain Management (95)
  • Chapter 17: Retailing and Multichannel Marketing (187)
  • Chapter 18: Integrated Marketing Communications (156)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (173)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (2)

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