• Dhruv Grewal
  • Michael Levy
  • Podcast
  • Videos
  • Digital
  • Newsletters

Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: cereal

Gallery

Cereal Coopetition: General Mills’ Attempts to Get Other Brands to Advertise More

25 Friday Oct 2013

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 15: Strategic Pricing Concepts

≈ Leave a comment

Tags

Atkins, cereal, General Mills, GM, John Bryant, kellogg, Low Carb, Post

This gallery contains 1 photo.

The cereal industry has been beset by a wealth of setbacks due to trends in the wider consumer environment. People …

Continue reading →

Gallery

Cereal Company Targets Men

28 Saturday Mar 2009

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications

≈ Leave a comment

Tags

advertising campaign, breakfast, cereal, grape nuts, men, webisode

This gallery contains 1 photo.

In the fiercely competitive ready-to-eat breakfast cereal category, Kellogg’s and General Mills are the two largest players. Yet Grape Nuts, …

Continue reading →

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Blog Stats

  • 218,672 views

Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (71)
  • Chapter 02: Developing Marketing Strategies (124)
  • Chapter 03: Social and Mobile Marketing (136)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (127)
  • Chapter 05: Analyzing the Marketing Environment (201)
  • Chapter 06: Consumer Behavior (160)
  • Chapter 07: Business-to-Business Marketing (75)
  • Chapter 08: Global Marketing (105)
  • Chapter 09: Segmentation, Targeting and Positioning (133)
  • Chapter 10: Marketing Research (91)
  • Chapter 11: Product Branding and Packaging Decisions (190)
  • Chapter 12: Developing New Products (162)
  • Chapter 13: Services: The Intangible Product (130)
  • Chapter 14: Pricing Concepts for Establishing Value (88)
  • Chapter 15: Strategic Pricing Concepts (79)
  • Chapter 16: Supply Chain Management (93)
  • Chapter 17: Retailing and Multichannel Marketing (185)
  • Chapter 18: Integrated Marketing Communications (155)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (172)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (85)

Tags

advertising Amazon apple B2B Marketing branding China coca cola consumer behavior customer service data Developing New Products Disney ethics Facebook fashion food global global marketing Google + green health india Integrated Marketing Communication integrated marketing communications luxury Macy's marketing marketing enivronment Marketing Enviornment Marketing Environment Marketing Ethics Marketing Research marketing strategies Marketing Strategy mcdonalds mobile mobile commerce Mobile Marketing netflix New Product Development Nike Omnichannel Marketing Overview of Marketing p&g Packaging pepsi Positioning pricing Private label Product Branding Public Relations rebranding recession repositioning retailers Retailing sales management segmentation services Social and Mobile Marketing social media Starbucks Strategic Pricing strategy supply chain Supply Chain Management sustainability Target targeting technology TV twitter Walmart Whole Foods Youtube

Blog at WordPress.com.

Cancel