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Tag Archives: video game

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Chex Quest Returns! Bringing a Nostalgic Branded Game into Today

01 Wednesday Jul 2020

Posted by grewallevymarketingnews in Chapter 18: Integrated Marketing Communications

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Chex Mix, Chex Quest, Integrated Marketing Communication, video game

This gallery contains 1 photo.

Let’s take a trip to the ancient past—the 1990s, if you will. In that decade, breakfast consumers digging through their …

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To Push Hardware Sales, Microsoft Tries to Make the Software More Appealing

18 Friday Apr 2014

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products, Chapter 14: Pricing Concepts for Establishing Value

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console, Halo, Playstation 4, PS4, Titanfall, video game, Xbox One

Is a video game only as good as the console on which a gamer plays it? Or is the console …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (159)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (156)
  • Chapter 05: Analyzing the Marketing Environment (221)
  • Chapter 06: Consumer Behavior (179)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (117)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (179)
  • Chapter 13: Services: The Intangible Product (145)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (111)
  • Chapter 17: Retailing and Multichannel Marketing (204)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (56)
  • Marketing Tidbits (32)
  • Uncategorized (15)

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