A Direct Link to Snacks: PepsiCo’s PantryShop.com and Snacks.com Experiment

26 Friday Jun 2020

Posted by grewallevymarketingnews in Chapter 16: Supply Chain Management

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e-commerce, pepsiCo, Supply Chain Management

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For shoppers in the coronavirus era who would prefer to avoid grocery stores altogether or, if they must go, want …

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Exchanging a Bottle of Pepsi for a Can of Water? Finding Packaging Solutions to Environmental Commitments

03 Tuesday Sep 2019

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions

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Environment, Package Decisions, pepsiCo

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When PepsiCo announced its ambitious plans to ensure all of its packaging material would be recyclable, compostable, or biodegradable by …

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Two Lines, One Company: Pepsi Healthy and Pepsi Junk

24 Wednesday Mar 2010

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 11: Product Branding and Packaging Decisions

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doritos, health, pepsiCo

The next time you eat Doritos for dinner, perhaps you can claim you did it because you’re really watching what …

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