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Part of the addictive appeal of the apps that millions of people play, from “Candy Crush Saga” to “Clash of …
19 Friday Jun 2015
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Part of the addictive appeal of the apps that millions of people play, from “Candy Crush Saga” to “Clash of …
17 Friday Oct 2014
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Among young consumers, the primary method to express individuality, status, and a fashionable image has long been through clothing. They …
10 Friday May 2013
In England, the most recent advance in wireless came from the mobile provider Everything Everywhere (more popularly known as EE). …
11 Wednesday Jan 2012
Posted Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions
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fashion, fashionably marketing, Gretchy, iphone fashion, mobile, mobile apps, Nowness, Nubry, style, Stylish girl
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More than 100 million people have smartphones. Approximately half of them make purchases on these devices. Thus, mobile marketing is …
05 Wednesday Oct 2011
Posted Chapter 01: Overview of Marketing, Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications
inTesco could not grow as fast as they expected in Korea. However, this innovative strategy to do retailing virtually has helped them to be the largest food retailer in Korea. What do you think?
29 Thursday Sep 2011
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google wallet, ipad, mobile, mobile commerce, mobile wallet, nfc, tablet
Google’s Vice President of Ecommerce and Payments, Stephanie Tilenius speaks at the Shop.org 2011 Summit
13 Sunday Feb 2011
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Larger book retailers such as Barnes & Noble often contain a special table offering “buy 3, get 1 book free” …
14 Friday May 2010
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Perhaps the best known company for introducing new and “must-have” items has just come out with its latest: Apple’s iPad. …
07 Friday Aug 2009
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The year is 2005. Nokia is the world’s biggest cell phone maker and has just launched the N series, which …
14 Tuesday Jul 2009
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apple, apps, AT&T, iphone, mobile, mobile app, mobile commerce
So many people want the next-generation iPhone that AT&T had to shut down its preorders. Such examples are more and …