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Part of the addictive appeal of the apps that millions of people play, from “Candy Crush Saga” to “Clash of …
Just How Expensive Can a Candy Crush Be?
19 Friday Jun 2015
Tag Archives: mobile
The Ripple Effects of Smartphones’ Spread: How Young Consumers’ Preferences Have Changed
17 Friday Oct 2014
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Among young consumers, the primary method to express individuality, status, and a fashionable image has long been through clothing. They …
The Arrival of LTE in England, Together with New Limits on Data Usage
10 Friday May 2013
In England, the most recent advance in wireless came from the mobile provider Everything Everywhere (more popularly known as EE). …
Mobile Fashion Apps
11 Wednesday Jan 2012
Posted in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions
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fashion, fashionably marketing, Gretchy, iphone fashion, mobile, mobile apps, Nowness, Nubry, style, Stylish girl
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More than 100 million people have smartphones. Approximately half of them make purchases on these devices. Thus, mobile marketing is …
Checkout Tesco’s Virtual Retailing in Korea
05 Wednesday Oct 2011
Posted in Chapter 01: Overview of Marketing, Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications
Tesco could not grow as fast as they expected in Korea. However, this innovative strategy to do retailing virtually has helped them to be the largest food retailer in Korea. What do you think?
The Future of Mobile Retailing
29 Thursday Sep 2011
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google wallet, ipad, mobile, mobile commerce, mobile wallet, nfc, tablet
Google’s Vice President of Ecommerce and Payments, Stephanie Tilenius speaks at the Shop.org 2011 Summit
Bundling e-Books
13 Sunday Feb 2011
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Larger book retailers such as Barnes & Noble often contain a special table offering “buy 3, get 1 book free” …
They’re Doing It Again: Apple’s New Product Launch
14 Friday May 2010
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Perhaps the best known company for introducing new and “must-have” items has just come out with its latest: Apple’s iPad. …
Phone Wars
07 Friday Aug 2009
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The year is 2005. Nokia is the world’s biggest cell phone maker and has just launched the N series, which …
The Mobile Commerce Connection
14 Tuesday Jul 2009
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apple, apps, AT&T, iphone, mobile, mobile app, mobile commerce
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So many people want the next-generation iPhone that AT&T had to shut down its preorders. Such examples are more and …
