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Tag Archives: mobile

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Just How Expensive Can a Candy Crush Be?

19 Friday Jun 2015

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 15: Strategic Pricing Concepts

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gaming, marketing, mobile, Strategic Pricing

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Part of the addictive appeal of the apps that millions of people play, from “Candy Crush Saga” to “Clash of …

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The Ripple Effects of Smartphones’ Spread: How Young Consumers’ Preferences Have Changed

17 Friday Oct 2014

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior

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consumer behavior, fashion, marketing enivronment, Millenials, mobile

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Among young consumers, the primary method to express individuality, status, and a fashionable image has long been through clothing. They …

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The Arrival of LTE in England, Together with New Limits on Data Usage

10 Friday May 2013

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 14: Pricing Concepts for Establishing Value

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Data Caps, England, global marketing, LTE, mobile, pricing

In England, the most recent advance in wireless came from the mobile provider Everything Everywhere (more popularly known as EE). …

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Mobile Fashion Apps

11 Wednesday Jan 2012

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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fashion, fashionably marketing, Gretchy, iphone fashion, mobile, mobile apps, Nowness, Nubry, style, Stylish girl

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More than 100 million people have smartphones. Approximately half of them make purchases on these devices. Thus, mobile marketing is …

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Checkout Tesco’s Virtual Retailing in Korea

05 Wednesday Oct 2011

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

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mobile, mobile commerce, smartphone, tesco, virtual retailing

Tesco could not grow as fast as they expected in Korea.  However, this innovative strategy to do retailing virtually has helped them to be the largest food retailer in Korea. What do you think?

The Future of Mobile Retailing

29 Thursday Sep 2011

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

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google wallet, ipad, mobile, mobile commerce, mobile wallet, nfc, tablet

Google’s Vice President of Ecommerce and Payments, Stephanie Tilenius speaks at the Shop.org 2011 Summit

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Bundling e-Books

13 Sunday Feb 2011

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 08: Global Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts, Chapter 19: Advertising, Public Relations and Sales Promotions

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barnes & noble, bundling, ebooks, mobile, promotions

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Larger book retailers such as Barnes & Noble often contain a special table offering “buy 3, get 1 book free” …

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They’re Doing It Again: Apple’s New Product Launch

14 Friday May 2010

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 12: Developing New Products, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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apps, ipad, mobile, mobile apps, product launch

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Perhaps the best known company for introducing new and “must-have” items has just come out with its latest: Apple’s iPad. …

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Phone Wars

07 Friday Aug 2009

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 12: Developing New Products

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blackberry, iphone, mobile, mobile phone, nokia, smartphone

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The year is 2005. Nokia is the world’s biggest cell phone maker and has just launched the N series, which …

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The Mobile Commerce Connection

14 Tuesday Jul 2009

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 18: Integrated Marketing Communications

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Tags

apple, apps, AT&T, iphone, mobile, mobile app, mobile commerce

So many people want the next-generation iPhone that AT&T had to shut down its preorders. Such examples are more and …

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Blog Stats

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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