Treating your Loyal Customers Well

18 Sunday Oct 2009

Posted by Grewal Levy Marketing in Chapter 10: Marketing Research, Chapter 13: Services: The Intangible Product, Chapter 19: Advertising, Public Relations and Sales Promotions

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Analytics, data, harrahs, information, loyalty, points, rewards

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Companies can save a lot of money if they target customers accurately with relevant offers. Customers who are loyal to …

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