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Tag Archives: toys

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The Most Anticipated Sequel of the Year (for Toy Retailers)

20 Thursday Apr 2017

Posted by grewallevymarketingnews in Chapter 12: Developing New Products

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Developing New Products, Disney, Star Wars, toys

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Walt Disney Co. and other major retailers are hopeful that history will repeat itself when it comes to the success …

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Will Tomorrow’s Toy Line Feature an Elsa or a Jar Jar Binks? The Challenge of Movie-Related Toy Merchandising

18 Wednesday Mar 2015

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 18: Integrated Marketing Communications

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B2B Marketing, Integrated Marketing Communication, Movies, toys

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Toy companies look to movie studios for inspiration. Through intricate licensing deals, they receive permission to re-create characters, vehicles, props, …

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What It Takes to Be a Player in the Toy Industry

30 Tuesday Aug 2011

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 07: Business-to-Business Marketing, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing

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retail location, toys

The long list of failed children’s toy retailers have one key point in common: The costs of getting products to …

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Can Toys Make It?

01 Friday Oct 2010

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts, Chapter 17: Retailing and Multichannel Marketing

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branding, retailers, strategy, toys

Exclusive toy retailer F.A.O. Schwarz was known for over a century for its exclusive, high-end toys. Stuffed giraffes stood tall …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (127)
  • Chapter 03: Social and Mobile Marketing (141)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (132)
  • Chapter 05: Analyzing the Marketing Environment (204)
  • Chapter 06: Consumer Behavior (163)
  • Chapter 07: Business-to-Business Marketing (78)
  • Chapter 08: Global Marketing (107)
  • Chapter 09: Segmentation, Targeting and Positioning (135)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (193)
  • Chapter 12: Developing New Products (167)
  • Chapter 13: Services: The Intangible Product (136)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (80)
  • Chapter 16: Supply Chain Management (97)
  • Chapter 17: Retailing and Multichannel Marketing (192)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (176)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (2)

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