27 Tuesday Jun 2017
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Google is great at a lot of things, often due to its superlative technological prowess and creative innovations. But some …
23 Friday Jun 2017
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For years, Dove only marketed cleaning and personal care products for women. A few years ago, it added the Dove+Men …
21 Wednesday Jun 2017
Posted in Chapter 04: Marketing Ethics
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A recently unearthed direct mail piece from around 1938 offers a stellar example of how much marketing ethics has shifted …
19 Monday Jun 2017
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When companies establish their annual marketing budget for the coming year, they often look at their most recent past budget. …
15 Thursday Jun 2017
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China has something of a reputation as the place to find, sell, and buy counterfeit versions of some of the …
13 Tuesday Jun 2017
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Although it never aired in the United States, the Pepsi advertisement in which Kendall Jenner seemingly resolves such thorny and …
09 Friday Jun 2017
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The Tribeca Film Festival features cutting-edge documentaries and independent narrative films, along with big stars and the promise of massive …
07 Wednesday Jun 2017
Posted in Chapter 06: Consumer Behavior
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For the loyalty program at Sally Beauty, everything starts with an email address. It may end up with consistent customer …
05 Monday Jun 2017
Posted in Chapter 08: Global Marketing
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During one of the two annual “golden weeks” observed in China, most workers receive seven consecutive days off to celebrate …
12 Friday May 2017
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Rather than waiting for retailers to stock the fashions they want or for their parents to give them enough money …
