Pretty soon after millions of kids finally got used to the idea of several weeks away from classrooms and teachers, they …
Reading, Writing, and Arithmetic that Adds Up to Frustration for Retailers
14 Monday Oct 2019
Author Archives: grewallevymarketingnews
Recovery Efforts by Facebook, Determined to Revamp Its Image
09 Wednesday Oct 2019
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Criticisms of Facebook for some widely reported data handling issues and privacy breaches—allowing Cambridge Analytica access to unauthorized user data, …
New Services Make It Easy to Adopt an ‘Instagram Style’
10 Wednesday Oct 2018
Posted in Chapter 12: Developing New Products
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Instagram fashion influencers have cultivated their own “Instagram Style” of constantly evolving cult fashion items that quickly become must-have (and …
Raw and Untouched, Aerie New Campaign Showcases Real Women Coping with Difficult Challenges
04 Thursday Oct 2018
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Lingerie retailer Aerie has been hitting the right notes with its consumers. Its successful, ongoing #AerieReal campaign features unretouched images …
After Axing Straws, Starbucks Still Faces Criticism for Single-Use Plastic
02 Tuesday Oct 2018
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Facing substantial pressures—and following its own several years’ old sustainability commitments—Starbucks is seeking ways to make substantial changes to its …
Casper Mattress Dreams Up a Creative Way to Mix Business with Marketing
28 Friday Sep 2018
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The mattress brand Casper has always tried to dream outside the box. The retailer first broke the mold by changing …
Let Me Have a Mobile Order with a Side of Fries: McDonald’s Offers Freebies to Change Customer Habits
26 Wednesday Sep 2018
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McDonald’s sees an opportunity to help cut labor costs and increase customer satisfaction all at the same time: A new …
Fitting Robots into Smaller Spaces Brings New Click-and-Collect Opportunities for Grocers of All Sizes
24 Monday Sep 2018
Posted in Chapter 16: Supply Chain Management
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Large grocery store chains have been exploring the potential cost savings that could result from robotic inventory management and fulfillment …
Retailers See Green for the Coming Holiday Season as Toy Sellers Rush to Fill the Gap Left by Toys ’R Us
20 Thursday Sep 2018
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Now that Toys ’R Us has shut its doors, other retailers see new opportunities to expand their market share in …
Messaging App Snaps Up Advertisers with New Enhancements
18 Tuesday Sep 2018
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To compete more effectively with other social media platforms such as Facebook, Instagram, and Twitter, Snapchat is enhancing the advertising …
