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Author Archives: grewallevymarketingnews

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Is Being a “Meme Stock” Enough to Save Bed Bath & Beyond?

26 Thursday May 2022

Posted by grewallevymarketingnews in Chapter 17: Retailing and Multichannel Marketing

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Bed Bath & Beyond, Meme Stock, Retailing, Stock market

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Over the most recent ten quarters, Bed Bath & Beyond has failed to achieve its predicted revenue levels in seven …

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Marketing Tidbit: How Walmart+ uses discounts to promote subscriptions

23 Monday May 2022

Posted by grewallevymarketingnews in Marketing Tidbits

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Marketing Tidbit, Walmart, Walmart+

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In what it widely assumed to be its response to Amazon Prime, Walmart introduced its Walmart+ subscription in 2020. The …

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Oh Baby: The Formula Supply Chain Is Enough to Spark a Tantrum

19 Thursday May 2022

Posted by grewallevymarketingnews in Chapter 16: Supply Chain Management

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Baby formula, Supply Chain Management

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For certain segments of consumers (i.e., parents of very young children), baby formula is a clear necessity. They develop strong …

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Identifying the True Value of Products and Pricing Them Accordingly

17 Tuesday May 2022

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 15: Strategic Pricing Concepts

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Conscious Marketing, Overview of Marketing, Strategic Pricing

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The prices of consumer products generally are based on the costs required to produce them, plus some margin so that …

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Marketing Tidbit: Is the bias against Gen Z workers deserved?

13 Friday May 2022

Posted by grewallevymarketingnews in Marketing Tidbits

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Gen Z, Marketing Tidbit, Millennials

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Age discrimination is illegal. Usually the enforcement of these laws involved older workers, but what happens when a manager or …

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Borrow a Pattern, Pay the Source: Can Strategic Pricing, Design, Marketing, and Value Assessments Save Endangered Wildlife?

09 Monday May 2022

Posted by grewallevymarketingnews in Chapter 15: Strategic Pricing Concepts

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Strategic Pricing, Wildlife

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For activists determined to protect and maintain threatened and endangered animal populations, creativity often is key. When existing methods stop …

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Adding to Global Oil Price Pressures, But Maybe Not in the Way You Think: The Worldwide Implications of Indonesia’s Palm Oil Export Ban

04 Wednesday May 2022

Posted by grewallevymarketingnews in Chapter 08: Global Marketing, Chapter 14: Pricing Concepts for Establishing Value

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global marketing, Palm oil, Pricing Concepts

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Affordable cooking oil (e.g., sunflower, soy, canola, palm) is really beneficial for consumers in countries that love fried foods (e.g., …

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How Will Retailers Pass Inflation-Related Price Increases Along to Customers? Let Us Count the Ways

27 Wednesday Apr 2022

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 14: Pricing Concepts for Establishing Value

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Inflation, Marketing Environment, Pricing Concepts

Price hikes might not raise any eyebrows—or tighten any belts, really—when the economy is healthy, or when stimulus checks are …

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Are Car Manufacturers Using the EV Disruption to Eliminate Dealerships?

21 Thursday Apr 2022

Posted by grewallevymarketingnews in Chapter 16: Supply Chain Management

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car dealer, Supply Chain Management

The automotive industry is undergoing massive changes, largely sparked by the growing capabilities, popularity, and prevalence of electric vehicles (EVs). …

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Are Three Types of Potato Peelers Enough, or Do Consumers Want Eight? Knowing the Answer Isn’t Easy for Bed Bath & Beyond

18 Monday Apr 2022

Posted by grewallevymarketingnews in Chapter 16: Supply Chain Management

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Bed Bath & Beyond, Supply Chain Management

When Bed Bath & Beyond, under a new CEO, announced its plans to expand its private label offerings, reduce some …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (73)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (152)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (143)
  • Chapter 05: Analyzing the Marketing Environment (211)
  • Chapter 06: Consumer Behavior (171)
  • Chapter 07: Business-to-Business Marketing (81)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (141)
  • Chapter 10: Marketing Research (96)
  • Chapter 11: Product Branding and Packaging Decisions (200)
  • Chapter 12: Developing New Products (177)
  • Chapter 13: Services: The Intangible Product (139)
  • Chapter 14: Pricing Concepts for Establishing Value (93)
  • Chapter 15: Strategic Pricing Concepts (87)
  • Chapter 16: Supply Chain Management (106)
  • Chapter 17: Retailing and Multichannel Marketing (195)
  • Chapter 18: Integrated Marketing Communications (160)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (185)
  • Chapter 20: Personal Selling and Sales Management (54)
  • Marketing Tidbits (24)
  • Uncategorized (3)

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