09 Friday Apr 2021
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The luxury watch industry is not a particularly dynamic one. It sells expensive, high quality timepieces to wealthy consumers. Purchases …
07 Wednesday Apr 2021
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The restaurant industry has always been a tough one, featuring thin margins and intense competition. In that context, independent actors …
05 Monday Apr 2021
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Following its independence in 1947, one of the ways that India sought to ensure the welfare of its population was …
01 Thursday Apr 2021
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The thrill of speeding around a curve, testing the limits of what a big engine can do, is the heart …
30 Tuesday Mar 2021
Posted in Marketing Tidbits
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Shoppers swiping their purchases along the self-checkout scanner at Walmart soon will encounter on-screen advertisements, alongside their tally. The goal, …
26 Friday Mar 2021
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For luxury carmakers, exclusivity is key. If just anyone or everyone can putter around town in one of their vehicles, …
24 Wednesday Mar 2021
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It is easy to sign up for a subscription service. Should it be equally easy to terminate it? As anyone …
22 Monday Mar 2021
Posted in Marketing Tidbits
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In their advertising plans, companies actively seek to avoid being associated with offensive content, such that many firms refuse to …
18 Thursday Mar 2021
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Descriptions of Apple’s new privacy labels almost invariably make the comparison with nutrition labels on packaged food, and understandably. In …
16 Tuesday Mar 2021
Posted in Chapter 06: Consumer Behavior
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For some businesses that are enjoying increased sales from stay-at-home workers and families, the immediate, if perhaps surprising, explanation is …
