03 Friday Jul 2020
Posted in Chapter 12: Developing New Products
This gallery contains 1 photo.
Using a novel technology that monitors the acoustic emissions that people’s ears produce as they listen, Nura headphones and earphones …
01 Wednesday Jul 2020
This gallery contains 1 photo.
Let’s take a trip to the ancient past—the 1990s, if you will. In that decade, breakfast consumers digging through their …
29 Monday Jun 2020
This gallery contains 1 photo.
With the memorable assertion that “Only one rainbow matters during Pride,” the Skittles brand plans to introduce packaging that eliminates …
26 Friday Jun 2020
Posted in Chapter 16: Supply Chain Management
This gallery contains 1 photo.
For shoppers in the coronavirus era who would prefer to avoid grocery stores altogether or, if they must go, want …
23 Tuesday Jun 2020
Posted in Chapter 16: Supply Chain Management
This gallery contains 1 photo.
As a key distinction for its offerings, Wendy’s has always highlighted its use of fresh beef in its burgers, comparing …
18 Thursday Jun 2020
Tags
This gallery contains 1 photo.
In a recent regulatory filing, Gap Inc.—the parent company of not just the Gap but also Banana Republic, Old Navy, …
15 Monday Jun 2020
Tags
This gallery contains 1 photo.
For marketers, COVID-19 creates a unique challenge, in that they cannot appear to be exploiting the situation, and they also …
11 Thursday Jun 2020
This gallery contains 1 photo.
When concerts, among other large gatherings, became impossible due to COVID-19, consumers still sought entertainment and a means to connect …
09 Tuesday Jun 2020
Tags
This gallery contains 1 photo.
As a brand, Apple is innovative, creative, and cutting-edge. It is not cheap. For virtually all of its history, the …
05 Friday Jun 2020
This gallery contains 1 photo.
Digital media is more often criticized for spreading false or inaccurate information, rather than dispensing well-researched, hard-hitting journalism. But when …
