06 Thursday Apr 2023
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There are some new but still tried-and-true ways to build brand awareness—like through digital advertising or partnerships with influencers. There …
03 Monday Apr 2023
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For most people, there’s just about nothing more boring than an Excel spreadsheet. But the productivity influencer Miss Excel would …
14 Tuesday Mar 2023
Retailers headed into last year’s Black Friday with gritted teeth. Profit margins were down, due to inflation, excess inventory, and …
11 Saturday Mar 2023
The legendary rock band the Rolling Stones expressed shock when discovering that the workers making their 60th anniversary merchandise, in …
09 Thursday Mar 2023
Posted in Chapter 08: Global Marketing, Uncategorized
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In one of Red Bull’s most famous marketing stunts, the company went literally global: Felix Baumgartner (purposefully) fell to Earth …
07 Tuesday Mar 2023
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In Europe, consumers who prefer to eat plant-based meals have abundant choices when they visit their local fast-food eateries. Whether …
04 Saturday Mar 2023
Posted in Chapter 06: Consumer Behavior, Uncategorized
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In March 2020, many booksellers feared that the advent of the COVID-19 pandemic would ring a death-knell for independent bookstores. …
02 Thursday Mar 2023
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Hotels want to learn all about their guests—who you are, what you’re interested in, where you shop, what you like …
28 Tuesday Feb 2023
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TikTok is renowned for its data collection strategies. As it entered the mainstream in 2020, information about its data collection …
25 Saturday Feb 2023
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“Reduce, Reuse, Recycle.” It’s a commonly repeated tagline, encouraging individual consumers to take action to reduce the waste they create …
Grewal Levy Marketing News 