• Dhruv Grewal
  • Michael Levy
  • Podcast
  • Videos
  • Digital
  • Newsletters

Grewal Levy Marketing News

Grewal Levy Marketing News

Author Archives: grewallevymarketingnews

Gallery

The Super Surprising Way Hootsuite Is Building Brand Awareness

06 Thursday Apr 2023

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing

≈ Leave a comment

Tags

GIFs, Giphy, Hootsuite, Social and Mobile Marketing

This gallery contains 1 photo.

There are some new but still tried-and-true ways to build brand awareness—like through digital advertising or partnerships with influencers. There …

Continue reading →

Gallery

Productivity Influencers Are Raking It in

03 Monday Apr 2023

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing

≈ Leave a comment

Tags

Excel, Influencers, Productivity, Social and Mobile Marketing

This gallery contains 1 photo.

For most people, there’s just about nothing more boring than an Excel spreadsheet. But the productivity influencer Miss Excel would …

Continue reading →

Gallery

Marketing Tidbit: Black Friday Is Making a Comeback

14 Tuesday Mar 2023

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment

≈ Leave a comment

Tags

Analytics, Bath and Body Works, black friday, Retail

Retailers headed into last year’s Black Friday with gritted teeth. Profit margins were down, due to inflation, excess inventory, and …

Continue reading →

Gallery

Marketing Tidbit: The Rolling Stones Care Where Their Merchandise Is Made… But Do Their Fans?

11 Saturday Mar 2023

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

≈ Leave a comment

Tags

Marketing Ethics, Rolling Stones, Shein

The legendary rock band the Rolling Stones expressed shock when discovering that the workers making their 60th anniversary merchandise, in …

Continue reading →

Gallery

Red Bull Goes Global… Literally

09 Thursday Mar 2023

Posted by grewallevymarketingnews in Chapter 08: Global Marketing, Uncategorized

≈ Leave a comment

Tags

global marketing, Product development, Red Bull

This gallery contains 2 photos.

In one of Red Bull’s most famous marketing stunts, the company went literally global: Felix Baumgartner (purposefully) fell to Earth …

Continue reading →

Gallery

Why Are There So Relatively Few Vegan Options in U.S. Fast Food Restaurants?

07 Tuesday Mar 2023

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior, Chapter 08: Global Marketing, Uncategorized

≈ Leave a comment

Tags

Dunkin Donuts, mcdonalds, Panda Express, Plant-based, Vegan

This gallery contains 2 photos.

In Europe, consumers who prefer to eat plant-based meals have abundant choices when they visit their local fast-food eateries. Whether …

Continue reading →

Gallery

Independent Bookstores Find Renewed Success After the Pandemic

04 Saturday Mar 2023

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior, Uncategorized

≈ Leave a comment

Tags

books, Bookstores, consumer behavior, Independent

This gallery contains 2 photos.

In March 2020, many booksellers feared that the advent of the COVID-19 pandemic would ring a death-knell for independent bookstores. …

Continue reading →

Gallery

Here’s Why Hotels Want to Spy on You

02 Thursday Mar 2023

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Uncategorized

≈ Leave a comment

Tags

Hotels, Marketing Analytics, Marriott, Sojern

This gallery contains 2 photos.

Hotels want to learn all about their guests—who you are, what you’re interested in, where you shop, what you like …

Continue reading →

Gallery

TikTok Social Listening: Chasing Virality

28 Tuesday Feb 2023

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Uncategorized

≈ Leave a comment

Tags

Marketing Analytics, Social Listening, TikTok

This gallery contains 2 photos.

TikTok is renowned for its data collection strategies. As it entered the mainstream in 2020, information about its data collection …

Continue reading →

Gallery

IKEA is Becoming Circular: How Companies Are Extending Product Lifespans

25 Saturday Feb 2023

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Uncategorized

≈ Leave a comment

Tags

Circularity, ESG, IKEA, zero waste

This gallery contains 2 photos.

“Reduce, Reuse, Recycle.” It’s a commonly repeated tagline, encouraging individual consumers to take action to reduce the waste they create …

Continue reading →

← Older posts
Newer posts →

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Blog Stats

  • 292,855 views

Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (159)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (156)
  • Chapter 05: Analyzing the Marketing Environment (221)
  • Chapter 06: Consumer Behavior (179)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (117)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (179)
  • Chapter 13: Services: The Intangible Product (145)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (111)
  • Chapter 17: Retailing and Multichannel Marketing (204)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (56)
  • Marketing Tidbits (32)
  • Uncategorized (15)

Tags

advertising Amazon apple B2B Marketing branding China coca cola Conscious Marketing consumer behavior COVID-19 customer service data Developing New Products Disney ethics Facebook fashion food global global marketing Google + green health india Integrated Marketing Communication integrated marketing communications luxury Macy's marketing marketing enivronment Marketing Enviornment Marketing Environment Marketing Ethics Marketing Research marketing strategies Marketing Strategy Marketing Tidbit mcdonalds mobile mobile commerce Mobile Marketing Multichannel Marketing netflix New Product Development Nike Overview of Marketing p&g Packaging Positioning pricing Pricing Concepts Private label Product Branding Public Relations rebranding repositioning retailers Retailing sales management segmentation services Social and Mobile Marketing social media Starbucks Strategic Pricing supply chain Supply Chain Management sustainability Target targeting technology twitter Walmart Whole Foods Youtube

Blog at WordPress.com.

  • Follow Following
    • Grewal Levy Marketing News
    • Join 484 other followers
    • Already have a WordPress.com account? Log in now.
    • Grewal Levy Marketing News
    • Customize
    • Follow Following
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar