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Author Archives: grewallevymarketingnews

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Supply, Demand, a Holiday Season, and a Pandemic: The Latest Moves in the Battle of the Gaming Consoles

20 Tuesday Oct 2020

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 12: Developing New Products

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Developing New Products, Marketing Strategy, playstation, Xbox

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Every few years, an estimated 2.7 billion people wait excitedly for the newest generation of video game consoles to be …

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It’s a Cinch: By Aggregating Local Offerings, Cinch Market Aims to Make It Easy to Shop Local

16 Friday Oct 2020

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Cinch, Cinch Market, Conscious Marketing, corporate social responsibility, Overview of Marketing

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There are a lot of well-meaning, ethical consumers who desperately want to shop local, support local businesses, and (possibly) protest …

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TikTok Provides Both a Candy Challenge and a Candy Solution for One Small Retailer

14 Wednesday Oct 2020

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 17: Retailing and Multichannel Marketing

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Candy Me Up, Marketing Strategy, Retailing, Social and Mobile Marketing, TikTok

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As the saying goes, necessity is the mother of invention. Faced with declining sales and the looming COVID-19 pandemic, one …

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Hip Hop Fast Food: A Novel Collaboration Between Travis Scott and McDonald’s

12 Monday Oct 2020

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions

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Co-Branding, mcdonalds, Product Branding, Travis Scott

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Posters in McDonald’s windows, featuring phrases like “It’s Lit!” and “Straight Up!” along with suggestions that consumers approach the counter …

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A Cultural and Ethical Battle over a Live Action Heroine: Controversy in the Credits for Mulan

08 Thursday Oct 2020

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 08: Global Marketing

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China, Conscious Marketing, corporate social responsibility, Disney, global marketing, Mulan

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Excitement about Disney’s live-action remakes of some of its most popular movies has been intense, and the anticipation surrounding Mulan …

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New Format for Luxury Shopping: Social Retail By Burberry in China

06 Tuesday Oct 2020

Posted by grewallevymarketingnews in Chapter 17: Retailing and Multichannel Marketing

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Burberry, China, Multichannel Marketing, Retailing

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Visitors to Burberry’s social retail shop see representations of pure luxury: richly appointed interiors, tastefully stocked with traditional and modern …

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Playing the Tunes and the Ads Just for You: Personalized In-Store Audio at Kroger Stores

01 Thursday Oct 2020

Posted by grewallevymarketingnews in Chapter 17: Retailing and Multichannel Marketing

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kroger, Retailing

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Stores already design their audio environment to reflect their shoppers. High-end luxury stores tend to play classical, instrumental music at …

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Brand Intimacy Ratings, Broadly and in the Fast Food Market in Particular

29 Tuesday Sep 2020

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior

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brand intimacy, consumer behavior, Marketing Enviornment, Starbucks

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The notion of brand intimacy refers to how consumers form affect-laden, emotional bonds with brands, even reaching the level of …

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The Latest Insights into Gen Z

23 Wednesday Sep 2020

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning

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Gen Z, Marketing Enviornment, segmentation

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Born between 1996–2015, Gen Z has been characterized according to their study and interaction patterns. As the earliest members of …

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Virtual Summer Camps and Community Building by Brands During the COVID-19 Pandemic

21 Monday Sep 2020

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product, Chapter 18: Integrated Marketing Communications

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integrated marketing communications, services, virtual camp

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Would you want to attend a summer camp run by Neil Patrick Harris? Get workout tips from Rob Gronkowski and …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (127)
  • Chapter 03: Social and Mobile Marketing (141)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (132)
  • Chapter 05: Analyzing the Marketing Environment (204)
  • Chapter 06: Consumer Behavior (163)
  • Chapter 07: Business-to-Business Marketing (78)
  • Chapter 08: Global Marketing (107)
  • Chapter 09: Segmentation, Targeting and Positioning (135)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (193)
  • Chapter 12: Developing New Products (167)
  • Chapter 13: Services: The Intangible Product (136)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (80)
  • Chapter 16: Supply Chain Management (97)
  • Chapter 17: Retailing and Multichannel Marketing (192)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (176)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (2)

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