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What television was to previous generations of consumers, it appears gaming is to today’s buyers. Notably, among men younger than …
Getting to Gamers: In-Game Marketing and Sponsorship Options
30 Thursday Jan 2020
Author Archives: grewallevymarketingnews
Building on Its Black Friday Stance, REI Encourages Everyone to Go Even Further Outside
28 Tuesday Jan 2020
Posted in Chapter 04: Marketing Ethics
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Five years ago, the outdoor gear retailer REI made headlines by announcing that it would be closing all its stores …
Dashing Beyond Delivery: How DoorDash Is Leveraging All Its Marketing Options
24 Friday Jan 2020
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As an online food delivery service, DoorDash started off with a strong digital presence, available through both mobile and online …
Effectively Controversial or Just Plain Cruel? A Public Health Campaign by South Dakota
22 Wednesday Jan 2020
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The health crisis associated with methamphetamine use is devastating, growing, and tragic. To deal with it, public health officials continue …
High-Tech, High-Speed Betting: How Regulatory and Technology Changes Might Change the Sports Wagering Market
20 Monday Jan 2020
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When the U.S. Supreme Court ruled that wagering on sports was allowed, such that each individual state could implement its …
New Uses for Warehouse Space to Support Grocery Delivery Services
16 Thursday Jan 2020
Posted in Chapter 16: Supply Chain Management
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The shift from brick-and-mortar retail toward ecommerce also prompted a parallel transition in the associated supply chains, as retailers sought …
The Power of a Handwritten Letter on Construction Paper: How Young Girls Are Making Their Consumption Demands Known and Thereby Changing Product Markets
14 Tuesday Jan 2020
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In a telling scene in an old episode of The Simpsons, young Lisa complains, “It’s awful being a kid. No …
An Increasingly Relevant Question for Fast Food: Are We a Restaurant Supported by Tech or a Tech Company that Sells Food?
10 Friday Jan 2020
Posted in Chapter 06: Consumer Behavior
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People are not visiting McDonald’s and other fast food chains in the same numbers as they used to do—that’s a …
In Reviews, 5 Stars Might Not Be the Best Rating: Gauging Accuracy and Fraud on Review Sites
08 Wednesday Jan 2020
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When users seek out reviews, such as on the platforms provided by Amazon, Yelp, TripAdvisor, and other familiar sources, they …
P&G Continues to Stake Its Claim as the Most Inclusive Consumer Goods Company
06 Monday Jan 2020
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Across its multiple brands, Procter & Gamble (P&G) seemingly is attempting to establish a corporate reputation as an inclusive, forward-thinking …
