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If you wanted a bargain on a Tesla Full Self-Driving (FSD) premium driver assistance program—well, you’re a few years behind. …
06 Thursday Oct 2022
Posted Marketing Tidbits
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If you wanted a bargain on a Tesla Full Self-Driving (FSD) premium driver assistance program—well, you’re a few years behind. …
04 Tuesday Oct 2022
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Robots are increasingly helping out in retail environments. They can flip burgers, deliver packages, provide security, and restock grocery shelves. …
29 Thursday Sep 2022
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Hey, at least inflation is good for someone! That someone here is Kroger, the beloved Ohio-based grocery chain. More customers …
26 Monday Sep 2022
How can established, longstanding businesses attract younger shoppers? It is the question that company after company is attempting to tackle, …
23 Friday Sep 2022
Posted Marketing Tidbits
inI’d like to buy the world a Coke … but it’s gotten too expensive. In a bold move, Coca-Cola executives say they intend to keep raising their prices—even while inflation-shocked consumers are looking for places to save some bucks. The U.S. Bureau of Labor Statistics finds the average cost of a 12-ounce can of soda, in a 12-pack, has increased by 45 percent in less than four years. So how can Coke get away with it? In short, because despite the higher prices, customers keep buying the company’s fizzy drinks. In July, after Coca-Cola posted higher than expected second quarter earnings, its chief financial officer noted, “We continue to see resilience and a lot of demand not just in the U.S. but across the world.” Then he offered some theories for why this resilience persists—including pent-up demand for going out to theme parks and movie theaters, where a Coke is part of the experience. Another hypothesis is that there just is not a satisfactory lower-cost alternative. Whatever the reasons, it seems lots of people are going to keep having a Coke and a smile, at any cost, and perhaps just cut back elsewhere.
Source: Elizabeth Crawford, “Coca-Cola Co. Considers Additional Price Increases Ahead of Potential Recession,” foodnavigator-usa.com, April 26, 2022; Jeff Gelski, “Coca-Cola to Keep Passing through Costs,” Food Business News, July 27, 2022; Kelsey Davis, “Will There Be an End to the Soda Price Increase? Not Likely. Here’s Why,” The Repository, September 9, 2022; Connor Hart, “Coca-Cola Posts Higher Quarterly Sales Despite Price Increases,” The Wall Street Journal, July 26, 2022
20 Tuesday Sep 2022
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Shoppers, get your credit cards ready. Some, but not all, of America’s largest retailers have too much inventory just lingering …
15 Thursday Sep 2022
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If you’re like most middle-class, Western consumers, you have a couple of old iPhones sitting around in a drawer. A …
07 Wednesday Sep 2022
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Way back when, all the way back in the 1990s, Abercrombie & Fitch was the source for some very strange …
02 Friday Sep 2022
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The grocery delivery company Instacart was losing $25 million per month, until the beginning of the pandemic. Then in April …
30 Tuesday Aug 2022
Posted Marketing Tidbits
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iRobot, the company that makes Roombas, has agreed to be acquired by Amazon for $1.7 billion. According to a joint …