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Author Archives: grewallevymarketingnews

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Marketing Tidbit: Is Tesla’s “Full Self-Driving” Program really Fully Self-Driving?

06 Thursday Oct 2022

Posted by grewallevymarketingnews in Marketing Tidbits

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Marketing Tidbit, Tesla

If you wanted a bargain on a Tesla Full Self-Driving (FSD) premium driver assistance program—well, you’re a few years behind. …

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Nailed It! Target Debuts Robot Manicurist

04 Tuesday Oct 2022

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product

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Services Marketing, Target

Robots are increasingly helping out in retail environments. They can flip burgers, deliver packages, provide security, and restock grocery shelves. …

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In a Hard Economy, Kroger Comes out on Top

29 Thursday Sep 2022

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions

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kroger, Product Branding

Hey, at least inflation is good for someone! That someone here is Kroger, the beloved Ohio-based grocery chain. More customers …

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Coca-Cola Lures Gen Z Consumers with Pixel and Dream-Flavored Beverages

26 Monday Sep 2022

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning, Chapter 18: Integrated Marketing Communications

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coca cola, Integrated Marketing Communication, targeting

How can established, longstanding businesses attract younger shoppers? It is the question that company after company is attempting to tackle, …

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Marketing Tidbit: Coca-Cola to Continue to Raise Prices

23 Friday Sep 2022

Posted by grewallevymarketingnews in Marketing Tidbits

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coca cola, Marketing Tidbit

I’d like to buy the world a Coke … but it’s gotten too expensive. In a bold move, Coca-Cola executives say they intend to keep raising their prices—even while inflation-shocked consumers are looking for places to save some bucks. The U.S. Bureau of Labor Statistics finds the average cost of a 12-ounce can of soda, in a 12-pack, has increased by 45 percent in less than four years. So how can Coke get away with it? In short, because despite the higher prices, customers keep buying the company’s fizzy drinks. In July, after Coca-Cola posted higher than expected second quarter earnings, its chief financial officer noted, “We continue to see resilience and a lot of demand not just in the U.S. but across the world.” Then he offered some theories for why this resilience persists—including pent-up demand for going out to theme parks and movie theaters, where a Coke is part of the experience. Another hypothesis is that there just is not a satisfactory lower-cost alternative. Whatever the reasons, it seems lots of people are going to keep having a Coke and a smile, at any cost, and perhaps just cut back elsewhere.

Source: Elizabeth Crawford, “Coca-Cola Co. Considers Additional Price Increases Ahead of Potential Recession,” foodnavigator-usa.com, April 26, 2022; Jeff Gelski, “Coca-Cola to Keep Passing through Costs,” Food Business News, July 27, 2022; Kelsey Davis, “Will There Be an End to the Soda Price Increase? Not Likely. Here’s Why,” The Repository, September 9, 2022; Connor Hart, “Coca-Cola Posts Higher Quarterly Sales Despite Price Increases,” The Wall Street Journal, July 26, 2022

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Walmart and Target Are Among the Retailers Slashing Prices

20 Tuesday Sep 2022

Posted by grewallevymarketingnews in Chapter 15: Strategic Pricing Concepts

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Strategic Pricing, Walmart

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Shoppers, get your credit cards ready. Some, but not all, of America’s largest retailers have too much inventory just lingering …

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Jewelers Are Turning Electronic Waste Into Wearable Treasure

15 Thursday Sep 2022

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior

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consumer behavior, jewelry

If you’re like most middle-class, Western consumers, you have a couple of old iPhones sitting around in a drawer. A …

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Abercrombie & Fitch Wants You (Yes, You!) to Visit Its New Gateway Shopping Destinations

07 Wednesday Sep 2022

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning, Chapter 17: Retailing and Multichannel Marketing

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Abercrombie & Fitch, Marketing Environment, Retailing, segmentation

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Way back when, all the way back in the 1990s, Abercrombie & Fitch was the source for some very strange …

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Most Stores Don’t Accept SNAP Benefits for Online Grocery Shopping. This Company Wants to Change That

02 Friday Sep 2022

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Conscious Marketing, corporate social responsibility, Instacart

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The grocery delivery company Instacart was losing $25 million per month, until the beginning of the pandemic. Then in April …

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Marketing Tidbit: Amazon to acquire iRobot

30 Tuesday Aug 2022

Posted by grewallevymarketingnews in Marketing Tidbits

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Amazon, Marketing Tidbit, Roomba

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iRobot, the company that makes Roombas, has agreed to be acquired by Amazon for $1.7 billion. According to a joint …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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