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Tag Archives: crm

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What Is Love? Getting Beyond Likes to Ensure True Customer Relationships

12 Monday Oct 2015

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 18: Integrated Marketing Communications

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Amazon, consumer behavior, crm, Integrated Marketing Communication

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When your friend gushes, “Oh my gosh, I love my new iPhone more than I love my family,” you laugh. …

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Online CRM Develops Relationships

21 Monday Nov 2011

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

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crm, kayak, multichannel retailing, online marketing, online retail

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Business models change to make business transactions more efficient or more effective. For example, in previous models, consumers who wanted …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (71)
  • Chapter 02: Developing Marketing Strategies (124)
  • Chapter 03: Social and Mobile Marketing (136)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (127)
  • Chapter 05: Analyzing the Marketing Environment (201)
  • Chapter 06: Consumer Behavior (160)
  • Chapter 07: Business-to-Business Marketing (75)
  • Chapter 08: Global Marketing (105)
  • Chapter 09: Segmentation, Targeting and Positioning (133)
  • Chapter 10: Marketing Research (91)
  • Chapter 11: Product Branding and Packaging Decisions (190)
  • Chapter 12: Developing New Products (162)
  • Chapter 13: Services: The Intangible Product (130)
  • Chapter 14: Pricing Concepts for Establishing Value (88)
  • Chapter 15: Strategic Pricing Concepts (79)
  • Chapter 16: Supply Chain Management (93)
  • Chapter 17: Retailing and Multichannel Marketing (185)
  • Chapter 18: Integrated Marketing Communications (155)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (172)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (85)

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