Non-Lemon Lululemon

02 Wednesday Nov 2011

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 17: Retailing and Multichannel Marketing

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apparel, athleta, Gap, lululemon, Nike, sports, yoga

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Retail brands like Nike, Gap, and Nordstrom are looking to duplicate Lululemon’s sales efforts. Lululemon was founded in 1998 by …

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