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Tag Archives: grocery

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When Bagging Is Beneficial: A Sustainable Packaging Option

26 Monday Dec 2022

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions

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grocery, Packaging, sustainability

This gallery contains 1 photo.

In checkout lanes in grocery stores around the world, plastic bags have become environmental bad guys. Many countries have outlawed …

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Do Low Price Shoppers Want Service Too? Aldi Says So, and It’s Giving It to Them

10 Saturday Nov 2018

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

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Aldi, convenience, grocery, Online grocery shopping, shopper experience

The central driving force for Aldi is clear: cut costs and be efficient, so that the prices charged to customers …

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Bring Your Own Containers to Dish Up

30 Thursday Jun 2011

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 06: Consumer Behavior, Chapter 11: Product Branding and Packaging Decisions

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ethics, green, grocery, Packaging, sustainability

Christian Lane is on a mission to make the grocery buying experience more community based and less harmful to the …

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Starbucks on the Shelf

20 Friday Aug 2010

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 19: Advertising, Public Relations and Sales Promotions

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grocery, restaurant, Starbucks

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Try before you buy is usually an offer reserved for big-ticket items, like cars or refrigerators, not for your daily …

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Starbucks’ Grocery Strategy

14 Friday May 2010

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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grocery, restaurant, Starbucks, VIA

Following the lead of other popular, nationwide restaurant brands such as California Pizza Kitchen and P.F. Chang’s China Bistro, Starbucks …

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More Research into Food Labels

22 Friday Jan 2010

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 11: Product Branding and Packaging Decisions

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calories, food, grocery, health, labels, Packaging

In the ongoing battle against obesity in the United States, perceptions about responsibility have expanded beyond the overweight consumer to …

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Time to Watch, but No Time to Prepare Food

15 Tuesday Dec 2009

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 12: Developing New Products, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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food, food tv, grocery, health, top chef

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Imagine settling in, after a long day, to watch some of your favorite shows on Bravo, like Top Chef. It’s …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (157)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (155)
  • Chapter 05: Analyzing the Marketing Environment (220)
  • Chapter 06: Consumer Behavior (178)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (116)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (144)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (110)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (15)

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