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It isn’t everyday that a luxury jeweler is linked to charitable micro-funding initiatives. But in its efforts to …
Philanthropy with a Dash of Style: The Elbi–David Yurman Partnership
19 Thursday Jan 2017
Tag Archives: marketing enivronment
Mars Inc., An Unlikely but Powerful Proponent of Sugar Labeling on Packages
16 Tuesday Jun 2015
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When U.S. regulators recently proposed changes to the nutrition labels on food, a key element was adding a new line …
Shifting Sources of U.S. Immigration: From Mexico to China and India
26 Tuesday May 2015
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Analyses of Census and immigration data between 2000 and 2013 reveal some key trends and shifts that not only suggest …
Demographic Similarities and Differences in Consumers’ Advertising Recall
19 Wednesday Nov 2014
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In parallel surveys, a marketing research company tested which print advertisements readers remembered most from several English- and Spanish-language magazines. …
A Bagel, Some Lox, and … Bacon Schmear? Philadelphia’s Creative New Cream Cheese Flavors
17 Monday Nov 2014
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Once, there was just plain cream cheese that came in blocks. Then came along plastic tubs, lower fat varieties, and …
The Ripple Effects of Smartphones’ Spread: How Young Consumers’ Preferences Have Changed
17 Friday Oct 2014
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Among young consumers, the primary method to express individuality, status, and a fashionable image has long been through clothing. They …
When Young Consumers Become Young Entrepreneurs: The Growing Trade by Gen Z
07 Tuesday Oct 2014
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Generation Z is the latest cohort to emerge on the scene. These digital natives, born between 1997 and 2004, may …
Bringing Frappucino to the World’s Leading Coffee Market: Starbucks’ Expansion into Colombia
23 Tuesday Sep 2014
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An old saying offers a recommendation for travelers: “You don’t bring sand to the beach.” The idea underlying the cliché …
Abercrombie & Fitch Losing Its Edge
24 Saturday Nov 2012
Abercrombie & Fitch was once one of the edgiest brands in America; its controversial catalogues outraged parents and delighted teenagers. …
