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Grewal Levy Marketing News

Tag Archives: marketing enivronment

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Philanthropy with a Dash of Style: The Elbi–David Yurman Partnership

19 Thursday Jan 2017

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment

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David Yurman, Elbi, marketing enivronment, Marketing Ethics

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    It isn’t everyday that a luxury jeweler is linked to charitable micro-funding initiatives. But in its efforts to …

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Mars Inc., An Unlikely but Powerful Proponent of Sugar Labeling on Packages

16 Tuesday Jun 2015

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 11: Product Branding and Packaging Decisions

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M&Ms, marketing enivronment, Mars Inc., Packaging

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When U.S. regulators recently proposed changes to the nutrition labels on food, a key element was adding a new line …

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Shifting Sources of U.S. Immigration: From Mexico to China and India

26 Tuesday May 2015

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment

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China, Immigration, india, marketing enivronment, Mexico, United States

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Analyses of Census and immigration data between 2000 and 2013 reveal some key trends and shifts that not only suggest …

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Demographic Similarities and Differences in Consumers’ Advertising Recall

19 Wednesday Nov 2014

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning

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advertisements, hispanic, magazine, marketing enivronment, segmentation, targeting

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In parallel surveys, a marketing research company tested which print advertisements readers remembered most from several English- and Spanish-language magazines. …

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A Bagel, Some Lox, and … Bacon Schmear? Philadelphia’s Creative New Cream Cheese Flavors

17 Monday Nov 2014

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 11: Product Branding and Packaging Decisions

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cream cheese, Kraft, marketing enivronment, Philadelphia, Product Branding

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Once, there was just plain cream cheese that came in blocks. Then came along plastic tubs, lower fat varieties, and …

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The Ripple Effects of Smartphones’ Spread: How Young Consumers’ Preferences Have Changed

17 Friday Oct 2014

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior

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consumer behavior, fashion, marketing enivronment, Millenials, mobile

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Among young consumers, the primary method to express individuality, status, and a fashionable image has long been through clothing. They …

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When Young Consumers Become Young Entrepreneurs: The Growing Trade by Gen Z

07 Tuesday Oct 2014

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning

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Generation Z, marketing enivronment, segmentation, targeting

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Generation Z is the latest cohort to emerge on the scene. These digital natives, born between 1997 and 2004, may …

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Bringing Frappucino to the World’s Leading Coffee Market: Starbucks’ Expansion into Colombia

23 Tuesday Sep 2014

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 17: Retailing and Multichannel Marketing

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coffee, Colombia, marketing enivronment, Retailing, Starbucks

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An old saying offers a recommendation for travelers: “You don’t bring sand to the beach.” The idea underlying the cliché …

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Abercrombie & Fitch Losing Its Edge

24 Saturday Nov 2012

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing

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Abercrombie & Fitch, branding, marketing enivronment, Retailing

Abercrombie & Fitch was once one of the edgiest brands in America; its controversial catalogues outraged parents and delighted teenagers. …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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