It’s late. You’ve fallen asleep on the couch with the television on. You waken with a stiff neck at 2:00 …
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29 Friday Jan 2010
Posted Chapter 07: Business-to-Business Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotionsin