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Tag Archives: food

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Is Your Food As Natural as You Think?

06 Thursday Oct 2011

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 06: Consumer Behavior, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products

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Tags

eating healthy, food, food label, green, health, local, natural, organic, Packaging

This gallery contains 1 photo.

Natural (adj.) 1. Of or arising from nature; in accordance with what is found or expected in nature. 2. Produced …

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Commodity Prices Affect Everyone

15 Saturday Jan 2011

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing

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commodity, food, price, retailers

Finally, retailers are seeing some sales increases, suggesting perhaps that the worst of the modern recession is over. But let’s …

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Making Olive Oil into a Miracle Product

05 Sunday Dec 2010

Posted by Grewal Levy Marketing in Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products

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branding, food, Packaging, strategy

Olive oil has long been popular with foodies and gourmets, but in more recent years, it has moved beyond specialty …

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Fresh Fruits and Vegetables

12 Friday Nov 2010

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 14: Pricing Concepts for Establishing Value, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing

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change, demand, food, retailers

In 2006, Mari Gallagher Research and Consulting reported that many of Chicago’s citizens were without access to fresh produce. Put …

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Coca-Cola and Pepsi Make Products Just for China

14 Monday Jun 2010

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 12: Developing New Products

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asia, China, coca cola, food, india

With its 1.33 billion people, China causes companies to just start drooling. The country offers such market potential and such …

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More Research into Food Labels

22 Friday Jan 2010

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 11: Product Branding and Packaging Decisions

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calories, food, grocery, health, labels, Packaging

In the ongoing battle against obesity in the United States, perceptions about responsibility have expanded beyond the overweight consumer to …

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Time to Watch, but No Time to Prepare Food

15 Tuesday Dec 2009

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 12: Developing New Products, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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Tags

food, food tv, grocery, health, top chef

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Imagine settling in, after a long day, to watch some of your favorite shows on Bravo, like Top Chef. It’s …

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Misleading Claims about “Local” Products

11 Saturday Jul 2009

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 12: Developing New Products, Chapter 16: Supply Chain Management

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Tags

food, food label, health, home grown, labels, local, organic

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A locavore eats only foods produced within that consumer’s locale or region, in an attempt to support local farmers and …

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General Mills Goes After Niche Market

05 Sunday Jul 2009

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 12: Developing New Products, Chapter 18: Integrated Marketing Communications

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betty crocker, celiac, food, gluten free, health food

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Once upon a time, mass marketers, such as the consumer product goods firm General Mills (GM), only pursued ideas that …

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Some Examples: Customized Product Offerings

25 Sunday Jan 2009

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 13: Services: The Intangible Product

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Tags

food, grocery store, supermarket

Grocery stores inEuropecustomize their product and service offerings through market segmentation. The retailers tailor their offerings to the local environments, …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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