Tag Archives: food

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Is Your Food As Natural as You Think?

06 Thursday Oct 2011

Posted by in Chapter 04: Marketing Ethics, Chapter 06: Consumer Behavior, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products

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Natural (adj.) 1. Of or arising from nature; in accordance with what is found or expected in nature. 2. Produced …

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Commodity Prices Affect Everyone

15 Saturday Jan 2011

Posted by in Chapter 02: Developing Marketing Strategies, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing

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Finally, retailers are seeing some sales increases, suggesting perhaps that the worst of the modern recession is over. But let’s …

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Fresh Fruits and Vegetables

12 Friday Nov 2010

Posted by in Chapter 05: Analyzing the Marketing Environment, Chapter 14: Pricing Concepts for Establishing Value, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing

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In 2006, Mari Gallagher Research and Consulting reported that many of Chicago’s citizens were without access to fresh produce. Put …

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Coca-Cola and Pepsi Make Products Just for China

14 Monday Jun 2010

Posted by in Chapter 01: Overview of Marketing, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 12: Developing New Products

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With its 1.33 billion people, China causes companies to just start drooling. The country offers such market potential and such …

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More Research into Food Labels

22 Friday Jan 2010

Posted by in Chapter 04: Marketing Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 11: Product Branding and Packaging Decisions

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In the ongoing battle against obesity in the United States, perceptions about responsibility have expanded beyond the overweight consumer to …

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Time to Watch, but No Time to Prepare Food

15 Tuesday Dec 2009

Posted by in Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 12: Developing New Products, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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Imagine settling in, after a long day, to watch some of your favorite shows on Bravo, like Top Chef. It’s …

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Misleading Claims about “Local” Products

11 Saturday Jul 2009

Posted by in Chapter 02: Developing Marketing Strategies, Chapter 04: Marketing Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 12: Developing New Products, Chapter 16: Supply Chain Management

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A locavore eats only foods produced within that consumer’s locale or region, in an attempt to support local farmers and …

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General Mills Goes After Niche Market

05 Sunday Jul 2009

Posted by in Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 12: Developing New Products, Chapter 18: Integrated Marketing Communications

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Once upon a time, mass marketers, such as the consumer product goods firm General Mills (GM), only pursued ideas that …

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Some Examples: Customized Product Offerings

25 Sunday Jan 2009

Posted by in Chapter 06: Consumer Behavior, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 13: Services: The Intangible Product

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Grocery stores inEuropecustomize their product and service offerings through market segmentation. The retailers tailor their offerings to the local environments, …

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