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Grewal Levy Marketing News

Tag Archives: corporate social responsibility

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Most Stores Don’t Accept SNAP Benefits for Online Grocery Shopping. This Company Wants to Change That

02 Friday Sep 2022

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Conscious Marketing, corporate social responsibility, Instacart

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The grocery delivery company Instacart was losing $25 million per month, until the beginning of the pandemic. Then in April …

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Tesla’s Autopilot Navigation System Sure Seems to Crash a Lot, Despite Safety Claims

01 Monday Aug 2022

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Autopilot, corporate social responsibility, Tesla

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As if consumers were not already feeling anxious enough about the state of the world and their safety within it, …

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What Are You Doing, Computer? Computer Vision Has Promising, Troubling, Retail Applications

04 Friday Mar 2022

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Computer vision, corporate social responsibility, Marketing Ethics

You might not always understand your computer, but increasingly, it understands you. The specific field of artificial intelligence (AI) that …

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Dear Public: This Letter Is How Our Corporation Does Activism. Love, Chief Executive

30 Monday Aug 2021

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Activism, corporate social responsibility, open letter

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Neutrality is no longer a feasible or desirable strategic choice when it comes to corporations taking a stance—or not—on some …

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How Far Can, and Should, Amazon Go to Keep Prime Subscribers?

24 Wednesday Mar 2021

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 15: Strategic Pricing Concepts

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Amazon, corporate social responsibility, Marketing Ethics

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It is easy to sign up for a subscription service. Should it be equally easy to terminate it? As anyone …

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It’s a Cinch: By Aggregating Local Offerings, Cinch Market Aims to Make It Easy to Shop Local

16 Friday Oct 2020

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Cinch, Cinch Market, Conscious Marketing, corporate social responsibility, Overview of Marketing

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There are a lot of well-meaning, ethical consumers who desperately want to shop local, support local businesses, and (possibly) protest …

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A Cultural and Ethical Battle over a Live Action Heroine: Controversy in the Credits for Mulan

08 Thursday Oct 2020

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 08: Global Marketing

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China, Conscious Marketing, corporate social responsibility, Disney, global marketing, Mulan

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Excitement about Disney’s live-action remakes of some of its most popular movies has been intense, and the anticipation surrounding Mulan …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (157)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (155)
  • Chapter 05: Analyzing the Marketing Environment (220)
  • Chapter 06: Consumer Behavior (178)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (116)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (144)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (110)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (15)

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