• Dhruv Grewal
  • Michael Levy
  • Podcast
  • Videos
  • Digital
  • Newsletters

Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: NBA

Gallery

Spotlight on Shoes: Brand Awareness Creates Greater Challenges for Nike Its Products Fail

09 Thursday May 2019

Posted by Grewal Levy Marketing in Chapter 19: Advertising, Public Relations and Sales Promotions

≈ Leave a comment

Tags

Basketball, NBA, Nike

This gallery contains 1 photo.

Men’s NCAA basketball draws huge audiences, which is why companies such as Nike work so hard to get their products …

Continue reading →

Gallery

Players as Characters: How the NBA Leverages its Stars to Connect with Consumer

11 Friday Aug 2017

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment

≈ Leave a comment

Tags

Marketing Environment, NBA

This gallery contains 1 photo.

When it comes to connecting with fans, the NBA has hit on a winning strategy, moving it far ahead of …

Continue reading →

Gallery

Legislative Effects on the (Basketball) Court: How the NBA and its Sponsors Chose to Respond to a Controversial State Law

24 Wednesday Aug 2016

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment

≈ Leave a comment

Tags

Marketing Environment, NBA

This gallery contains 1 photo.

When North Carolina passed a law in 2016 that requires people to use public bathrooms that match the gender that …

Continue reading →

Gallery

America’s Dream Team, Brought to You by Kia: Logos, the NBA, and Media

24 Tuesday Nov 2015

Posted by Grewal Levy Marketing in Chapter 18: Integrated Marketing Communications

≈ Leave a comment

Tags

integrated marketing communications, Kia, NBA

This gallery contains 1 photo.

In North America, spectator sports represent a nearly $64 billion market. Some of that revenue comes from ticket sales to …

Continue reading →

Gallery

The Targeting and Technology Underlying the Shift in Under Armour’s Advertising Campaign

26 Tuesday Mar 2013

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 19: Advertising, Public Relations and Sales Promotions

≈ Leave a comment

Tags

ad campaign, advertising, branding, MLB, NBA, Protect this House, Sloane Stevens, Under Armour, Under Armour39 digital performance monitor

This gallery contains 1 photo.

Sports fans have long been familiar with the rallying cry for Under Armour and its line of athletic gear: “Protect …

Continue reading →

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Blog Stats

  • 288,641 views

Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (157)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (155)
  • Chapter 05: Analyzing the Marketing Environment (220)
  • Chapter 06: Consumer Behavior (178)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (116)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (144)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (110)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (15)

Tags

advertising Amazon apple B2B Marketing branding China coca cola Conscious Marketing consumer behavior COVID-19 customer service data Developing New Products Disney ethics Facebook fashion food global global marketing Google + green health india Integrated Marketing Communication integrated marketing communications luxury Macy's marketing marketing enivronment Marketing Enviornment Marketing Environment Marketing Ethics Marketing Research marketing strategies Marketing Strategy Marketing Tidbit mcdonalds mobile mobile commerce Mobile Marketing Multichannel Marketing netflix New Product Development Nike Overview of Marketing p&g Packaging Positioning pricing Pricing Concepts Private label Product Branding Public Relations rebranding repositioning retailers Retailing sales management segmentation services Social and Mobile Marketing social media Starbucks Strategic Pricing supply chain Supply Chain Management sustainability Target targeting technology twitter Walmart Whole Foods Youtube

Blog at WordPress.com.

  • Follow Following
    • Grewal Levy Marketing News
    • Join 468 other followers
    • Already have a WordPress.com account? Log in now.
    • Grewal Levy Marketing News
    • Customize
    • Follow Following
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...