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The prices of consumer products generally are based on the costs required to produce them, plus some margin so that …
Identifying the True Value of Products and Pricing Them Accordingly
17 Tuesday May 2022
Category Archives: Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics
What Are You Doing, Computer? Computer Vision Has Promising, Troubling, Retail Applications
04 Friday Mar 2022
You might not always understand your computer, but increasingly, it understands you. The specific field of artificial intelligence (AI) that …
Gambling on Advertising to Establish Dominance: The Tactics and Ethics of Sports Betting Advertisements During Games
15 Monday Nov 2021
Only some U.S. states currently permit online gambling on sports. But the potential market for such forms of betting is …
Discrimination Isn’t Delicious: McDonald’s Sued for Failing to Advertise on Black-Owned TV Networks
10 Friday Sep 2021
This story might take need more than sales through the dollar menu. McDonald’s is being sued for $10 billion, over …
Dear Public: This Letter Is How Our Corporation Does Activism. Love, Chief Executive
30 Monday Aug 2021
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Neutrality is no longer a feasible or desirable strategic choice when it comes to corporations taking a stance—or not—on some …
Opting In to App Tracking: Does Apple’s Latest Update Represent Privacy Support or Competitive Suppression?
03 Thursday Jun 2021
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When they update their systems to iOS 14.5, Apple iPhone and iPad users will begin encountering a new pop-up message …
Bean Burgers and Seitan Cheesesteaks: Epicurious Stops Publishing Beef Recipes
28 Friday May 2021
Citing data that indicate livestock operations account for approximately 15 percent of greenhouse gas emissions, most attributable to cattle ranching, …
Challenging the Norm: Unilever’s Pledges to Do Better
14 Wednesday Apr 2021
As a global, massive consumer products goods conglomerate, Unilever exerts tremendous influence. Its products, advertising, packaging, and marketing are available …
How Far Can, and Should, Amazon Go to Keep Prime Subscribers?
24 Wednesday Mar 2021
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It is easy to sign up for a subscription service. Should it be equally easy to terminate it? As anyone …
Trying to Give Consumers More Control by Making Privacy Clearer: Apple’s App Privacy Initiative
18 Thursday Mar 2021
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Descriptions of Apple’s new privacy labels almost invariably make the comparison with nutrition labels on packaged food, and understandably. In …
Grewal Levy Marketing News 