This gallery contains 1 photo.
It is easy to sign up for a subscription service. Should it be equally easy to terminate it? As anyone …
How Far Can, and Should, Amazon Go to Keep Prime Subscribers?
24 Wednesday Mar 2021
Category Archives: Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics
Trying to Give Consumers More Control by Making Privacy Clearer: Apple’s App Privacy Initiative
18 Thursday Mar 2021
This gallery contains 1 photo.
Descriptions of Apple’s new privacy labels almost invariably make the comparison with nutrition labels on packaged food, and understandably. In …
Are Cute Kids on YouTube Really Exerting a Sneaky, Unhealthy Influence?
22 Friday Jan 2021
The spread of influencer marketing has reached the children. On YouTube, dedicated channels feature cute kids engaging with various products. …
Nikola and Its Stakeholders Are Starting Up a Controversy, Along with a Company
26 Monday Oct 2020
This gallery contains 1 photo.
Seeking to become the Tesla of the electric semi-trailer truck sector, the startup brand Nikola has made several claims about …
It’s a Cinch: By Aggregating Local Offerings, Cinch Market Aims to Make It Easy to Shop Local
16 Friday Oct 2020
Tags
Cinch, Cinch Market, Conscious Marketing, corporate social responsibility, Overview of Marketing
This gallery contains 1 photo.
There are a lot of well-meaning, ethical consumers who desperately want to shop local, support local businesses, and (possibly) protest …
A Cultural and Ethical Battle over a Live Action Heroine: Controversy in the Credits for Mulan
08 Thursday Oct 2020
This gallery contains 1 photo.
Excitement about Disney’s live-action remakes of some of its most popular movies has been intense, and the anticipation surrounding Mulan …
Especially Thankful for a Job This Year: Walmart Will Close Stores on Thanksgiving for the First Time in Decades
26 Wednesday Aug 2020
This gallery contains 1 photo.
Retailers with physical channels need to make sales in stores, but to do so, they need employees. One factor cannot …
Rainbow Washing or a Sincere Effort: A Temporary Packaging Redesign by Skittles
29 Monday Jun 2020
This gallery contains 1 photo.
With the memorable assertion that “Only one rainbow matters during Pride,” the Skittles brand plans to introduce packaging that eliminates …
Building on Its Black Friday Stance, REI Encourages Everyone to Go Even Further Outside
28 Tuesday Jan 2020
This gallery contains 1 photo.
Five years ago, the outdoor gear retailer REI made headlines by announcing that it would be closing all its stores …
Rather than Removing Them from Shelves, Are Some Drugstores Actually Selling More Tobacco Products to Minors?
11 Thursday Apr 2019
Famously and as we have discussed at length previously, CVS removed all tobacco products from its shelves, in line with …
