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Category Archives: Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Identifying the True Value of Products and Pricing Them Accordingly

17 Tuesday May 2022

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 15: Strategic Pricing Concepts

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Conscious Marketing, Overview of Marketing, Strategic Pricing

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The prices of consumer products generally are based on the costs required to produce them, plus some margin so that …

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What Are You Doing, Computer? Computer Vision Has Promising, Troubling, Retail Applications

04 Friday Mar 2022

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Computer vision, corporate social responsibility, Marketing Ethics

You might not always understand your computer, but increasingly, it understands you. The specific field of artificial intelligence (AI) that …

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Gambling on Advertising to Establish Dominance: The Tactics and Ethics of Sports Betting Advertisements During Games

15 Monday Nov 2021

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 19: Advertising, Public Relations and Sales Promotions

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Conscious Marketing, ethics, gambling

Only some U.S. states currently permit online gambling on sports. But the potential market for such forms of betting is …

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Discrimination Isn’t Delicious: McDonald’s Sued for Failing to Advertise on Black-Owned TV Networks

10 Friday Sep 2021

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, Conscious Marketing, mcdonalds

This story might take need more than sales through the dollar menu. McDonald’s is being sued for $10 billion, over …

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Dear Public: This Letter Is How Our Corporation Does Activism. Love, Chief Executive

30 Monday Aug 2021

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Activism, corporate social responsibility, open letter

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Neutrality is no longer a feasible or desirable strategic choice when it comes to corporations taking a stance—or not—on some …

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Opting In to App Tracking: Does Apple’s Latest Update Represent Privacy Support or Competitive Suppression?

03 Thursday Jun 2021

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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apple, Mobile Privacy, privacy, Social and Mobile Marketing

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When they update their systems to iOS 14.5, Apple iPhone and iPad users will begin encountering a new pop-up message …

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Bean Burgers and Seitan Cheesesteaks: Epicurious Stops Publishing Beef Recipes

28 Friday May 2021

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Bean Burgers, beef, Conscious Marketing, Epicurioius, Marketing Ethics

Citing data that indicate livestock operations account for approximately 15 percent of greenhouse gas emissions, most attributable to cattle ranching, …

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Challenging the Norm: Unilever’s Pledges to Do Better

14 Wednesday Apr 2021

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions

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Beauty Products, Conscious Marketing, Marketing Research, Packaging, Product Branding, Unilever

As a global, massive consumer products goods conglomerate, Unilever exerts tremendous influence. Its products, advertising, packaging, and marketing are available …

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How Far Can, and Should, Amazon Go to Keep Prime Subscribers?

24 Wednesday Mar 2021

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 15: Strategic Pricing Concepts

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Amazon, corporate social responsibility, Marketing Ethics

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It is easy to sign up for a subscription service. Should it be equally easy to terminate it? As anyone …

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Trying to Give Consumers More Control by Making Privacy Clearer: Apple’s App Privacy Initiative

18 Thursday Mar 2021

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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apple, Marketing Ethics, privacy, Social and Mobile Marketing

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Descriptions of Apple’s new privacy labels almost invariably make the comparison with nutrition labels on packaged food, and understandably. In …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (73)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (152)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (143)
  • Chapter 05: Analyzing the Marketing Environment (211)
  • Chapter 06: Consumer Behavior (171)
  • Chapter 07: Business-to-Business Marketing (81)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (141)
  • Chapter 10: Marketing Research (96)
  • Chapter 11: Product Branding and Packaging Decisions (200)
  • Chapter 12: Developing New Products (177)
  • Chapter 13: Services: The Intangible Product (139)
  • Chapter 14: Pricing Concepts for Establishing Value (93)
  • Chapter 15: Strategic Pricing Concepts (87)
  • Chapter 16: Supply Chain Management (106)
  • Chapter 17: Retailing and Multichannel Marketing (195)
  • Chapter 18: Integrated Marketing Communications (160)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (185)
  • Chapter 20: Personal Selling and Sales Management (54)
  • Marketing Tidbits (24)
  • Uncategorized (3)

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