The number of musicians singing about the timepieces they sport on their wrists continues to grow, especially in the rap …
A Flex on the Wrist: Rap Brags that Might Promote Luxury Watch Brands
04 Monday Feb 2019
Tag Archives: establishing value
“Opulence in Value”: The Taco Bell Campaign to Establish Both Its Appeal and Its Low Price
28 Wednesday Feb 2018
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For Taco Bell, value does not mean cheap; rather, value is essential to its very identity and promise to customers. …
The Secret to Nissan’s Success: Fleet Sales
26 Monday Feb 2018
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In pursuit of its goal of accounting for 10 percent of the U.S. automotive market, Nissan has adopted a different …
The Publishing Wars, the Final Chapter: Apple Conspired to Raise Prices on eBooks
24 Thursday Mar 2016
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If you look back in the archives of our abstracts on this site, you can find several previous summaries of …
Pricing Trends in the Airline Market
29 Monday Feb 2016
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For years, even as Southwest and JetBlue beat the major airline carriers on price, the big names like United, American, …
When Giving Away Products for Free Might Be More Profitable than Selling Them: The Unique Partnership of U2 and Apple
29 Wednesday Oct 2014
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The release of the latest iPhone model is always a pretty big deal, with consumers, industry experts, and competitors watching …
Grewal Levy Marketing News 