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Tag Archives: establishing value

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A Flex on the Wrist: Rap Brags that Might Promote Luxury Watch Brands

04 Monday Feb 2019

Posted by Grewal Levy Marketing in Chapter 14: Pricing Concepts for Establishing Value, Chapter 18: Integrated Marketing Communications

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advertising, establishing value, luxury brands, music

The number of musicians singing about the timepieces they sport on their wrists continues to grow, especially in the rap …

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“Opulence in Value”: The Taco Bell Campaign to Establish Both Its Appeal and Its Low Price

28 Wednesday Feb 2018

Posted by grewallevymarketingnews in Chapter 14: Pricing Concepts for Establishing Value

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establishing value, Taco Bell

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For Taco Bell, value does not mean cheap; rather, value is essential to its very identity and promise to customers. …

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The Secret to Nissan’s Success: Fleet Sales

26 Monday Feb 2018

Posted by grewallevymarketingnews in Chapter 07: Business-to-Business Marketing, Chapter 14: Pricing Concepts for Establishing Value

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B2B Marketing, establishing value, Nissan

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In pursuit of its goal of accounting for 10 percent of the U.S. automotive market, Nissan has adopted a different …

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The Publishing Wars, the Final Chapter: Apple Conspired to Raise Prices on eBooks

24 Thursday Mar 2016

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 14: Pricing Concepts for Establishing Value

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Amazon, apple, ebooks, establishing value, Marketing Ethics, Pricing Concepts

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If you look back in the archives of our abstracts on this site, you can find several previous summaries of …

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Pricing Trends in the Airline Market

29 Monday Feb 2016

Posted by Grewal Levy Marketing in Chapter 14: Pricing Concepts for Establishing Value

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Airline Market, establishing value, Pricing Concepts

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For years, even as Southwest and JetBlue beat the major airline carriers on price, the big names like United, American, …

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When Giving Away Products for Free Might Be More Profitable than Selling Them: The Unique Partnership of U2 and Apple

29 Wednesday Oct 2014

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 14: Pricing Concepts for Establishing Value, Chapter 19: Advertising, Public Relations and Sales Promotions

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apple, B2B Marketing, establishing value, Public Relations, Sales Promotions, U2

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The release of the latest iPhone model is always a pretty big deal, with consumers, industry experts, and competitors watching …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (73)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (152)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (143)
  • Chapter 05: Analyzing the Marketing Environment (211)
  • Chapter 06: Consumer Behavior (171)
  • Chapter 07: Business-to-Business Marketing (81)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (141)
  • Chapter 10: Marketing Research (96)
  • Chapter 11: Product Branding and Packaging Decisions (200)
  • Chapter 12: Developing New Products (177)
  • Chapter 13: Services: The Intangible Product (139)
  • Chapter 14: Pricing Concepts for Establishing Value (93)
  • Chapter 15: Strategic Pricing Concepts (87)
  • Chapter 16: Supply Chain Management (106)
  • Chapter 17: Retailing and Multichannel Marketing (195)
  • Chapter 18: Integrated Marketing Communications (160)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (185)
  • Chapter 20: Personal Selling and Sales Management (54)
  • Marketing Tidbits (24)
  • Uncategorized (3)

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