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Tag Archives: brand name

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Art and the Fashionable Sock: A New Era in Licensing Agreements

04 Tuesday Dec 2018

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Uncategorized

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art, brand, brand name, branding, fashion, licensing

Conventional licensing agreements usually involve a brand granting the rights to its popular image or features to a manufacturer. Disney …

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Nike Outfits for the World Cup

19 Saturday Jun 2010

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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brand name, Nike, sports, world cup

This gallery contains 1 photo.

Do you remember Umbro? Umbro was a very popular brand on soccer fields in the twentieth century, but it seems …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (68)
  • Chapter 02: Developing Marketing Strategies (124)
  • Chapter 03: Social and Mobile Marketing (131)
  • Chapter 04: Marketing Ethics (126)
  • Chapter 05: Analyzing the Marketing Environment (197)
  • Chapter 06: Consumer Behavior (158)
  • Chapter 07: Business-to-Business Marketing (73)
  • Chapter 08: Global Marketing (103)
  • Chapter 09: Segmentation, Targeting and Positioning (127)
  • Chapter 10: Marketing Research (89)
  • Chapter 11: Product Branding and Packaging Decisions (188)
  • Chapter 12: Developing New Products (158)
  • Chapter 13: Services: The Intangible Product (129)
  • Chapter 14: Pricing Concepts for Establishing Value (88)
  • Chapter 15: Strategic Pricing Concepts (77)
  • Chapter 16: Supply Chain Management (90)
  • Chapter 17: Retailing and Multichannel Marketing (183)
  • Chapter 18: Integrated Marketing Communications (152)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (168)
  • Chapter 20: Personal Selling and Sales Management (48)
  • Uncategorized (82)

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