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Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: digital advertising

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With AI, Starbucks Is Making More Human Connections with Its Most Important Stakeholders

26 Wednesday Feb 2020

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 20: Personal Selling and Sales Management

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digital advertising, Mobile Marketing, sales management, Starbucks

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Deep Brew is not the latest coffee blend from Starbucks, though you might be forgiven for thinking so. Instead, it …

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In the Political Arena, Data Rules, but Data Means Little Without Appropriate Content

22 Thursday Jan 2015

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning

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digital advertising, political campaigns, Positioning, segmentation, targeting

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By leveraging the massive amounts of data available about voters, political campaigns have gotten remarkably good at targeting. They can …

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What’s Next for Advertising?

08 Wednesday Aug 2007

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, digital advertising, target marketing, targeting

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The advertising industry is changing rapidly. Publicis Groupe, Google, Microsoft, WPP Group, and AOL have all bought advertising companies, namely, …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (157)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (155)
  • Chapter 05: Analyzing the Marketing Environment (220)
  • Chapter 06: Consumer Behavior (178)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (116)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (144)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (110)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (15)

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