Treating your Loyal Customers Well

18 Sunday Oct 2009

Posted by Grewal Levy Marketing in Chapter 10: Marketing Research, Chapter 13: Services: The Intangible Product, Chapter 19: Advertising, Public Relations and Sales Promotions

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Analytics, data, harrahs, information, loyalty, points, rewards

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Companies can save a lot of money if they target customers accurately with relevant offers. Customers who are loyal to …

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Inducing Loyal Loyalty Card Use

11 Thursday Jun 2009

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 10: Marketing Research, Chapter 19: Advertising, Public Relations and Sales Promotions

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Analytics, data, data analytics, loyalty, rewards

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Most households hold approximately 14 loyalty cards from various stores. But most of those households keep only 6 of the …

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Kroger Focuses Coupons for Loyalty

08 Thursday Jan 2009

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 18: Integrated Marketing Communications

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data, data analytics, kroger, loyalty, loyalty card, points, rewards

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When Kroger sends coupons to its customers for products that they had purchased in the past, it achieves a 50 …

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