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Grewal Levy Marketing News

Tag Archives: rewards

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Treating your Loyal Customers Well

18 Sunday Oct 2009

Posted by Grewal Levy Marketing in Chapter 10: Marketing Research, Chapter 13: Services: The Intangible Product, Chapter 19: Advertising, Public Relations and Sales Promotions

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Analytics, data, harrahs, information, loyalty, points, rewards

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Companies can save a lot of money if they target customers accurately with relevant offers. Customers who are loyal to …

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Inducing Loyal Loyalty Card Use

11 Thursday Jun 2009

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 10: Marketing Research, Chapter 19: Advertising, Public Relations and Sales Promotions

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Analytics, data, data analytics, loyalty, rewards

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Most households hold approximately 14 loyalty cards from various stores. But most of those households keep only 6 of the …

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Kroger Focuses Coupons for Loyalty

08 Thursday Jan 2009

Posted by Grewal Levy Marketing in Chapter 04: Marketing Ethics, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 18: Integrated Marketing Communications

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Tags

data, data analytics, kroger, loyalty, loyalty card, points, rewards

This gallery contains 1 photo.

When Kroger sends coupons to its customers for products that they had purchased in the past, it achieves a 50 …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (68)
  • Chapter 02: Developing Marketing Strategies (124)
  • Chapter 03: Social and Mobile Marketing (131)
  • Chapter 04: Marketing Ethics (126)
  • Chapter 05: Analyzing the Marketing Environment (197)
  • Chapter 06: Consumer Behavior (158)
  • Chapter 07: Business-to-Business Marketing (73)
  • Chapter 08: Global Marketing (103)
  • Chapter 09: Segmentation, Targeting and Positioning (127)
  • Chapter 10: Marketing Research (89)
  • Chapter 11: Product Branding and Packaging Decisions (188)
  • Chapter 12: Developing New Products (158)
  • Chapter 13: Services: The Intangible Product (129)
  • Chapter 14: Pricing Concepts for Establishing Value (88)
  • Chapter 15: Strategic Pricing Concepts (77)
  • Chapter 16: Supply Chain Management (90)
  • Chapter 17: Retailing and Multichannel Marketing (184)
  • Chapter 18: Integrated Marketing Communications (152)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (169)
  • Chapter 20: Personal Selling and Sales Management (48)
  • Uncategorized (84)

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