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Tag Archives: Election

Too Much Piggybacking on the Presidential Election?

14 Wednesday Nov 2012

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, Election, Marketing Ethics, Pizza Hut

When national, major events focus the attention of the U.S. consumer public, many advertisers see the event as an opportunity …

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Chapter 01: Overview of Marketing (76)
Chapter 02: Developing Marketing Strategies (135)
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Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (155)
Chapter 05: Analyzing the Marketing Environment (220)
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Chapter 13: Services: The Intangible Product (144)
Chapter 14: Pricing Concepts for Establishing Value (97)
Chapter 15: Strategic Pricing Concepts (92)
Chapter 16: Supply Chain Management (110)
Chapter 17: Retailing and Multichannel Marketing (202)
Chapter 18: Integrated Marketing Communications (162)
Chapter 19: Advertising, Public Relations and Sales Promotions (189)
Chapter 20: Personal Selling and Sales Management (55)
Marketing Tidbits (32)
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