22 Tuesday Jan 2013
08 Thursday Mar 2012
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Apple enjoys a reputation as a savvy business operator. But in the complex, challenging context of China, it might have …
15 Sunday Jan 2012
Posted in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 07: Business-to-Business Marketing, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts, Chapter 16: Supply Chain Management
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It seems like everyone is doing it—buying an e-reader, that is. The market has grown so much and so fast …
16 Wednesday Nov 2011
Posted in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications
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Amazon, ereader, ipad, kindle, kindle fire, mobile commerce, tablet
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When Apple changed the market with the iPad, it was only a matter of time before competitors tried to match …
09 Sunday Oct 2011
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department store, digital strategy, ipad, luxury, Macy's, mobile commerce, saks fifth ave, social media, tablet
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Department stores, long seen as retail dinosaurs, scored a big win in innovation according to Luxury Lab, a think tank …
29 Thursday Sep 2011
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google wallet, ipad, mobile, mobile commerce, mobile wallet, nfc, tablet
Google’s Vice President of Ecommerce and Payments, Stephanie Tilenius speaks at the Shop.org 2011 Summit
14 Friday May 2010
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Perhaps the best known company for introducing new and “must-have” items has just come out with its latest: Apple’s iPad. …
Grewal Levy Marketing News 