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Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: Marketing Plan

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Promoting Bookings by Promoting Hotel Loyalty Programs by Promoting Better Prices

29 Wednesday Jun 2016

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 15: Strategic Pricing Concepts

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Hotels, Marketing Plan, Marketing Strategy, Strategic Pricing

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Loyalty programs are valuable for marketers. They offer information and insights about what customers want, and they help encourage those …

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Truffle Pig: A New Kind of Collaboration

23 Wednesday Sep 2015

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies

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Daily Mail, Marketing Plan, Marketing Strategy, Mobile Marketing, Snapchat, Truffle Pig

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What happens when you mix a social media upstart with a well-known traditional media player and then add in some …

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As Virtual Reality Becomes Reality, How Should Marketers Plan Their Uses?

21 Monday Sep 2015

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies

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Marketing Plan, Marketing Strategy, Virtual Reality

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The promises of virtual reality devices are vast and varied. Gaming! Entertainment! E-commerce! Thus, for companies in virtually every industry, …

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Why Does IKEA Hate Air? For a Very Good and Fiscally Responsible Reason, Actually

03 Thursday Sep 2015

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 16: Supply Chain Management

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IKEA, Marketing Plan, Marketing Strategy, Supply Chain Management

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The Swedish furniture retailer IKEA is already quite successful. But it also is determined to meet ambitious growth goals that …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (157)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (155)
  • Chapter 05: Analyzing the Marketing Environment (220)
  • Chapter 06: Consumer Behavior (178)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (116)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (144)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (110)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (15)

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