Saks’ View of Luxury

10 Monday Oct 2011

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 15: Strategic Pricing Concepts, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing

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discounting, exclusive merchandie, good better best, limited distribution, luxury, saks, saks fifth ave

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The CEO of Saks Fifth Avenue, Steve Sadove, has a clear view of the state of the luxury consumer, one …

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Luxury Retailers Love Digital

09 Sunday Oct 2011

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

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department store, digital strategy, ipad, luxury, Macy's, mobile commerce, saks fifth ave, social media, tablet

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Department stores, long seen as retail dinosaurs, scored a big win in innovation according to Luxury Lab, a think tank …

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The Two Sides of Saks Fifth Avenue

08 Sunday Nov 2009

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts, Chapter 17: Retailing and Multichannel Marketing

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discount, fashion fix, luxury, private sale, saks fifth ave

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In stores, Saks Fifth Avenue is a high-end retailer that sells the most expensive designer brands in fashion. Online, it …

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