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The Latest Tylenol Crisis

11 Saturday Jul 2009

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 19: Advertising, Public Relations and Sales Promotions

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Reflecting its reputation for crisis management and rapid response, Johnson & Johnson (J&J) moved quickly when the Food and Drug …

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Archived Articles by Chapter

Chapter 01: Overview of Marketing (71)
Chapter 02: Developing Marketing Strategies (124)
Chapter 03: Social and Mobile Marketing (138)
Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (128)
Chapter 05: Analyzing the Marketing Environment (201)
Chapter 06: Consumer Behavior (161)
Chapter 07: Business-to-Business Marketing (75)
Chapter 08: Global Marketing (106)
Chapter 09: Segmentation, Targeting and Positioning (134)
Chapter 10: Marketing Research (91)
Chapter 11: Product Branding and Packaging Decisions (191)
Chapter 12: Developing New Products (163)
Chapter 13: Services: The Intangible Product (131)
Chapter 14: Pricing Concepts for Establishing Value (88)
Chapter 15: Strategic Pricing Concepts (80)
Chapter 16: Supply Chain Management (95)
Chapter 17: Retailing and Multichannel Marketing (186)
Chapter 18: Integrated Marketing Communications (156)
Chapter 19: Advertising, Public Relations and Sales Promotions (173)
Chapter 20: Personal Selling and Sales Management (53)
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