Gallery New Cars Are Too Expensive for Most Buyers. But Then Again, So Are Used Cars. Where Does the Road Lead? 11 Tuesday Jul 2023 Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts, Chapter 19: Advertising, Public Relations and Sales Promotions ≈ Leave a comment TagsNew Cars, pricing, supply chain, used cars In the U.S. new car market over the past decade, prices have been all over the proverbial map. In 2017 … Continue reading →