04 Tuesday Nov 2014
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Observers with the time and inclination to comb through trademark or patent filings can uncover some interesting indications of where …
16 Sunday Sep 2012
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The latest, biggest, new idea for the Applebee’s chain of restaurants did not come from its marketing research or R&D …
08 Tuesday Nov 2011
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Applebee’s has always tried to be true to its “Eating good in the neighborhood,” tagline by maintaining a local focus …
Grewal Levy Marketing News 