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Tag Archives: pricing

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It Still Might Require Your Whole Paycheck: Whole Foods’s Pricing After the Amazon Takeover

07 Wednesday Nov 2018

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 15: Strategic Pricing Concepts

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Amazon, Amazon Prime, pricing, value, Whole Foods

When Amazon purchased Whole Foods, much of the buzz centered on its announced plans to lower prices throughout the store. …

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If We Go Grab a Bite, Can We Still Pay the Rent? The Pricing and Appeal of Truly Exclusive Restaurants

07 Monday Dec 2015

Posted by Grewal Levy Marketing in Chapter 14: Pricing Concepts for Establishing Value

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exclusive, pricing, restaurant, value

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The restaurant industry offers a wide range of pricing options. Diners can grab a meal for $5 or so at …

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Tax Time Tactics: New Pricing and Promotions by H&R Block

03 Tuesday Mar 2015

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 14: Pricing Concepts for Establishing Value, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, consumer behavior, H&R Block, pricing, promotions, taxes

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Taxes may be among the few certainties in life, but they usually are not considered one of the more fun …

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The Meaning of Best Value: Whole Foods’ Purpose-Based Marketing

05 Friday Dec 2014

Posted by Grewal Levy Marketing in Chapter 14: Pricing Concepts for Establishing Value, Chapter 17: Retailing and Multichannel Marketing

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green, Grocery Stores, pricing, Retailing, value, Whole Foods

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For some analysts, looking at Whole Foods’ dwindling sales numbers and decreased earnings, the solution is obvious: The grocery chain …

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Feeling Chicken About the Wings? Accounting for the McDonald’s Effect on Pricing

09 Wednesday Oct 2013

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 14: Pricing Concepts for Establishing Value, Chapter 16: Supply Chain Management

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mcdonalds, Mighty Wings, pricing, super bowl

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Every year, right around September, consumers confront a pricing shift for an unexpected commodity: chicken wings. In the fall, as …

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America’s Team, and Also America’s Most Valuable Team

21 Saturday Sep 2013

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 02: Developing Marketing Strategies, Chapter 14: Pricing Concepts for Establishing Value

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Dallas Cowboys, football, Marketing Strategy, NFL, pricing, sports marketing

Thirty-two teams play in the NFL, each putting players on the field every Sunday during the season in an attempt …

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The Increasing Costs of Play: New Offers and Pricing by Disney and Universal Theme Parks

26 Monday Aug 2013

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product, Chapter 14: Pricing Concepts for Establishing Value

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Disney, Disneyland, marketing, pricing, Universal Theme Park

The price to get into Disneyland, in Anaheim, Calif., just increased by $5, to $92 ($86 for children). The price …

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Another Entrant in the Publishing Wars: Stephen King Shifts Gears to Publish Only in Print

26 Monday Aug 2013

Posted by Grewal Levy Marketing in Chapter 14: Pricing Concepts for Establishing Value

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E-Book, Joyland, pricing, Print Only Book, stephen king, The Plant

In a previous edition of this textbook, we wrote about Stephen King and his decision to publish a new serial novel, The Plant, online. The chapters were available only through his website, which used a “pay what you want” pricing scheme. As we wrote then, more than 100,000 people downloaded the first chapter, and 76 percent of them paid the fee through the honor system King established.

It was a creative move back in 2000. Today though, King is making a bold move in the absolute opposite direction: His upcoming novel Joyland will only be available in brick-and-mortar stores. By retaining the publishing rights for the electronic version, King is dictating how and when readers can find the novel. And he has added that he has no plans to offer an e-book version anytime soon.

King’s motives are transparent. He wants more people to visit bookstores, he seeks to support the importance of in-person booksellers, and he hopes to spur purchases in the struggling print industry. In these choices, King seems to be playing something of a Robin Hood. In 2000, he sought to boost the new e-book market. Today, e-books earn publishers approximately $3 billion annually in revenues, a per-year increase of around 44 percent. However, traditional and independent booksellers are struggling, so King has shifted his focus to helping them boost their sales too.

Such moves really are possible only by an author as well-known and popular as King. But even the venerable author apparently recognizes the need to hedge his bets a little. At the same time that he makes his risky print-only move, the sequel to King’s famous novel The Shining will be released this year. The long-awaited Doctor Sleep is being published by a much larger publishing house than the one introducing Joyland. As a result, the rights for the different versions of this book remain with the publisher, rather than the author, and we should expect to find it both on shelves and on e-book sites.

Source: Jeffrey A. Trachtenberg, “Stephen King Says No to E-Book, to Scare Up Business,” The Wall Street Journal, May 19, 2013

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The Publishing Wars, Continued: Apple Enters the Battle Over E-Book Pricing

26 Monday Aug 2013

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts

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Amazon, apple, E-Book, kindle, Legal, pricing

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According to lawyers for the U.S. Justice Department, when Apple needed to overcome the challenge created by Amazon’s Kindle pricing …

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Getting Your Chocolate Fix Might Be Getting More Expensive: Accusations of Price Fixing by Nestlé and Mars

26 Monday Aug 2013

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts

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Canada, Hershey's, Marketing Ethics, mars, Nestle, Price Fixing, pricing, Strategic Pricing

According to Canada’s official Competition Bureau, long-time rivals Mars (maker of such candies as M&Ms, Snickers, and the Dove line …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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