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Tag Archives: Mulan

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A Cultural and Ethical Battle over a Live Action Heroine: Controversy in the Credits for Mulan

08 Thursday Oct 2020

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 08: Global Marketing

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China, Conscious Marketing, corporate social responsibility, Disney, global marketing, Mulan

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Excitement about Disney’s live-action remakes of some of its most popular movies has been intense, and the anticipation surrounding Mulan …

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  • Chapter 01: Overview of Marketing (72)
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  • Chapter 05: Analyzing the Marketing Environment (207)
  • Chapter 06: Consumer Behavior (166)
  • Chapter 07: Business-to-Business Marketing (81)
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  • Chapter 12: Developing New Products (175)
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  • Chapter 14: Pricing Concepts for Establishing Value (91)
  • Chapter 15: Strategic Pricing Concepts (85)
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  • Marketing Tidbits (12)
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