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Tag Archives: Mulan

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A Cultural and Ethical Battle over a Live Action Heroine: Controversy in the Credits for Mulan

08 Thursday Oct 2020

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 08: Global Marketing

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China, Conscious Marketing, corporate social responsibility, Disney, global marketing, Mulan

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Excitement about Disney’s live-action remakes of some of its most popular movies has been intense, and the anticipation surrounding Mulan …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (73)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (152)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (143)
  • Chapter 05: Analyzing the Marketing Environment (211)
  • Chapter 06: Consumer Behavior (171)
  • Chapter 07: Business-to-Business Marketing (81)
  • Chapter 08: Global Marketing (114)
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  • Chapter 11: Product Branding and Packaging Decisions (200)
  • Chapter 12: Developing New Products (177)
  • Chapter 13: Services: The Intangible Product (139)
  • Chapter 14: Pricing Concepts for Establishing Value (93)
  • Chapter 15: Strategic Pricing Concepts (87)
  • Chapter 16: Supply Chain Management (106)
  • Chapter 17: Retailing and Multichannel Marketing (195)
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  • Chapter 20: Personal Selling and Sales Management (54)
  • Marketing Tidbits (24)
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