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Tag Archives: burger king

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From Where’s the Beef to There’s No Beef: Burger King Starts Selling a Meatless Impossible Burger

07 Wednesday Aug 2019

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products

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burger king, customer reviews, product launch

Impossible Burger is a well-named company: It has pursued, and recently achieved, the seemingly impossible task of developing a meatless …

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Hot Dog! Adding Another Flame-Grilled Favorite to Burger King’s Menu

01 Friday Apr 2016

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products

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burger king, Developing New Products

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Rather than cutting-edge, Burger King is going old-school with its latest product offering. Although the new menu item is completely …

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The Never-Ending Burger Battles: Burger King v. Wendy’s

12 Sunday Aug 2012

Posted by Grewal Levy Marketing in Chapter 10: Marketing Research, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, burger king, marketing, Wendys

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When Burger King decided it wanted to take back its status as the second-largest fast-food burger chain, it brought out …

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Where’s the … Brick Wall?

13 Tuesday Oct 2009

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 16: Supply Chain Management

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burger king, QSR, rebranding, repositioning

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One of the most popular catchphrases of the 1980s—“Where’s the beef?”—began the infamous burger wars, where McDonald’s, Wendy’s and Burger …

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Burger King’s Anti-Social Media Campaign

17 Saturday Jan 2009

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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burger king, Facebook, social media, whopper

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Burger King’s creative marketing agency has enjoyed multiple successful buzz campaigns. Last year, the company took the Whopper off the …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (127)
  • Chapter 03: Social and Mobile Marketing (141)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (132)
  • Chapter 05: Analyzing the Marketing Environment (204)
  • Chapter 06: Consumer Behavior (163)
  • Chapter 07: Business-to-Business Marketing (78)
  • Chapter 08: Global Marketing (107)
  • Chapter 09: Segmentation, Targeting and Positioning (135)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (193)
  • Chapter 12: Developing New Products (167)
  • Chapter 13: Services: The Intangible Product (136)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (80)
  • Chapter 16: Supply Chain Management (97)
  • Chapter 17: Retailing and Multichannel Marketing (192)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (176)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (2)

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