01 Friday Apr 2016
Posted in Chapter 12: Developing New Products
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Rather than cutting-edge, Burger King is going old-school with its latest product offering. Although the new menu item is completely …
12 Sunday Aug 2012
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When Burger King decided it wanted to take back its status as the second-largest fast-food burger chain, it brought out …
13 Tuesday Oct 2009
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One of the most popular catchphrases of the 1980s—“Where’s the beef?”—began the infamous burger wars, where McDonald’s, Wendy’s and Burger …
17 Saturday Jan 2009
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Burger King’s creative marketing agency has enjoyed multiple successful buzz campaigns. Last year, the company took the Whopper off the …
