This gallery contains 1 photo.
Whether you stop by your local Target or nearby Walmart in the near future, things might look different. Both retailers …
01 Monday May 2023
This gallery contains 1 photo.
Whether you stop by your local Target or nearby Walmart in the near future, things might look different. Both retailers …
17 Tuesday Jan 2023
Tags
As we have recounted previously in these abstracts, Target was something of a game-changer when it came to introducing luxury, exclusive labels and brands to regular shoppers. In infamous, innovative experiments, the mass market retailer made Lilly Pulitzer dresses, Marimekko rugs, and Michael Graves housewares available to regular customers—at least until the popular items sold out. The successes these partnerships bring for all parties have led to their persistence for more than 20 years, as well as Target’s continued efforts to find new collaborations, with an extended view of what makes for a good partner. As a grocery retailer, Marks & Spencer might not seem relevant; it is not a luxury brand in the conventional sense of the word. But the U.K. retailer has a strong, high-end reputation, due to its ability to make grocery shopping seem like an entertaining diversion. Known for turning stores into holiday wonderlands, Marks & Spencer evokes pleasure and attainable luxury. In collaborating with it, for a limited holiday product line, Target is giving customers a means to decorate their holiday dinner tables with fancy salted caramels shaped like pinecones or glittering chocolates. Or they might purchase an array of British delicacies, like shortbread in decorative lanterns, to share as gifts that signal their good taste (literally and figuratively). In line with the overall motivation for Target’s collaborative strategy, the offerings are fancy but affordable; shoppers get to signal that they are classy enough to indulge in British treats, while still keeping their holiday budgets intact.
Sources: George Anderson, “Can Marks & Spencer Help Target Recreate its Designer Collab Magic in Grocery?” Retail Wire, November 1, 2022; https://www.target.com/c/project-wildcat/-/N-s80gx
04 Tuesday Oct 2022
Tags
Robots are increasingly helping out in retail environments. They can flip burgers, deliver packages, provide security, and restock grocery shelves. …
30 Friday Oct 2020
Tags
This gallery contains 1 photo.
With its headquarters in Minneapolis, the site of the brutal killing of George Floyd by uniformed police officers, Target encountered …
19 Thursday Oct 2017
Tags
This gallery contains 1 photo.
In a strong competitive move, Target has announced plans to introduce 12 new private-label lines in its stores, offering up …
19 Friday Feb 2016
06 Sunday Apr 2014
Tags
The security breach that Target suffered recently affected every aspect of the retail chain’s business, from its personnel (i.e., a …
18 Sunday Nov 2012
Tags
This gallery contains 1 photo.
Best Buy has already promised it. Target followed suit quickly. And Walmart has suggested it might take up the practice …
24 Monday Sep 2012
Tags
Where do you go to buy paper towels? How about a new shirt? What kind of store do you visit …
31 Tuesday Jan 2012
This gallery contains 1 photo.
Target stores already sell Apple products and housewares. But to shift the way people shop in its stores, the retail …