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Grewal Levy Marketing News

Tag Archives: Target

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Nailed It! Target Debuts Robot Manicurist

04 Tuesday Oct 2022

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product

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Services Marketing, Target

Robots are increasingly helping out in retail environments. They can flip burgers, deliver packages, provide security, and restock grocery shelves. …

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Targeting Diversity: Target’s Commitment to Change

30 Friday Oct 2020

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 17: Retailing and Multichannel Marketing

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BLM, Diversity, Marketing Environment, Retailing, Target

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With its headquarters in Minneapolis, the site of the brutal killing of George Floyd by uniformed police officers, Target encountered …

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Expanding the Product Mix: Target’s Extensive Private Label Plans

19 Thursday Oct 2017

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing

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Product decisions, Retailing, Target

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In a strong competitive move, Target has announced plans to introduce 12 new private-label lines in its stores, offering up …

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A Bark for Branding: The Reemergence of Target’s Bullseye Mascot

19 Friday Feb 2016

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions

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branding, Bullseye, Mascot, Target

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There was a time, just a few years back, when Target seemed to pull back from its hip, clever approach …

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Recovering from a Data Breach: Target’s Continuing Marketing Efforts and Pulled Campaigns

06 Sunday Apr 2014

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

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Big Data, Data Breach, Target

The security breach that Target suffered recently affected every aspect of the retail chain’s business, from its personnel (i.e., a …

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A Strategy to Stop Showrooming: Price Matching

18 Sunday Nov 2012

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 17: Retailing and Multichannel Marketing

≈ 1 Comment

Tags

best buy, marketing, price matching, showrooming, Target

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Best Buy has already promised it. Target followed suit quickly. And Walmart has suggested it might take up the practice …

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Market Research or Spying on Customers: Where Is the Line?

24 Monday Sep 2012

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 10: Marketing Research

≈ 5 Comments

Tags

ethics, market research, Target

Where do you go to buy paper towels? How about a new shirt? What kind of store do you visit …

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Testing a New Set-Up: The Shops at Target

31 Tuesday Jan 2012

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

≈ 1 Comment

Tags

Apple mini shops, Shops at Target, Store within a store, Target

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Target stores already sell Apple products and housewares. But to shift the way people shop in its stores, the retail …

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Trendy at Target

04 Tuesday Oct 2011

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 14: Pricing Concepts for Establishing Value, Chapter 17: Retailing and Multichannel Marketing

≈ 12 Comments

Tags

brands, exclusive brands, kohls, Target, trends, trendy

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Apparel and accessories accounted for 20 percent of Target’s annual sales last year. Unlike many other big box and discount …

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Missoni Blows Away Tarzhay

30 Friday Sep 2011

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 15: Strategic Pricing Concepts, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

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Tags

exclusive brands, exclusive merchandie, missoni for target, nyfw, pop up store, social media, Target

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At the start of the 2011 New York Fashion Week, Missoni made a big splash in an unusual setting: It …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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