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Tag Archives: Defective ignition

Passing the Buck on a Fatal Flaw: How GM Allowed a Dangerous Product Defect to Persist for Years

06 Tuesday May 2014

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Chevrolet Cobalt, Defective ignition, GM, Marketing Ethics, safety, willful misconduct

Engineers at General Motors (GM) realized in 2009 that the ignition switch in thousands of its Chevrolet Cobalt sedans were …

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