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Tag Archives: Defective ignition

Passing the Buck on a Fatal Flaw: How GM Allowed a Dangerous Product Defect to Persist for Years

06 Tuesday May 2014

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Chevrolet Cobalt, Defective ignition, GM, Marketing Ethics, safety, willful misconduct

Engineers at General Motors (GM) realized in 2009 that the ignition switch in thousands of its Chevrolet Cobalt sedans were …

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Chapter 01: Overview of Marketing (73)
Chapter 02: Developing Marketing Strategies (131)
Chapter 03: Social and Mobile Marketing (152)
Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (143)
Chapter 05: Analyzing the Marketing Environment (211)
Chapter 06: Consumer Behavior (171)
Chapter 07: Business-to-Business Marketing (81)
Chapter 08: Global Marketing (114)
Chapter 09: Segmentation, Targeting and Positioning (141)
Chapter 10: Marketing Research (96)
Chapter 11: Product Branding and Packaging Decisions (200)
Chapter 12: Developing New Products (177)
Chapter 13: Services: The Intangible Product (139)
Chapter 14: Pricing Concepts for Establishing Value (93)
Chapter 15: Strategic Pricing Concepts (87)
Chapter 16: Supply Chain Management (106)
Chapter 17: Retailing and Multichannel Marketing (195)
Chapter 18: Integrated Marketing Communications (160)
Chapter 19: Advertising, Public Relations and Sales Promotions (185)
Chapter 20: Personal Selling and Sales Management (54)
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