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Tag Archives: Defective ignition

Passing the Buck on a Fatal Flaw: How GM Allowed a Dangerous Product Defect to Persist for Years

06 Tuesday May 2014

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Chevrolet Cobalt, Defective ignition, GM, Marketing Ethics, safety, willful misconduct

Engineers at General Motors (GM) realized in 2009 that the ignition switch in thousands of its Chevrolet Cobalt sedans were …

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Chapter 01: Overview of Marketing (71)
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Chapter 05: Analyzing the Marketing Environment (201)
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Chapter 17: Retailing and Multichannel Marketing (188)
Chapter 18: Integrated Marketing Communications (157)
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Chapter 20: Personal Selling and Sales Management (53)
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