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Innovative, Litigious Apple: Win Some, Lose Some

23 Tuesday Oct 2012

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 12: Developing New Products

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apple, circuit court judge, patent laws, software innovations, technology

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Apple is clearly one of the most innovative companies in the world. Its line of i-products has revolutionized the way …

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Chapter 01: Overview of Marketing (76)
Chapter 02: Developing Marketing Strategies (135)
Chapter 03: Social and Mobile Marketing (159)
Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (156)
Chapter 05: Analyzing the Marketing Environment (221)
Chapter 06: Consumer Behavior (179)
Chapter 07: Business-to-Business Marketing (84)
Chapter 08: Global Marketing (117)
Chapter 09: Segmentation, Targeting and Positioning (147)
Chapter 10: Marketing Research (98)
Chapter 11: Product Branding and Packaging Decisions (203)
Chapter 12: Developing New Products (179)
Chapter 13: Services: The Intangible Product (145)
Chapter 14: Pricing Concepts for Establishing Value (97)
Chapter 15: Strategic Pricing Concepts (92)
Chapter 16: Supply Chain Management (111)
Chapter 17: Retailing and Multichannel Marketing (204)
Chapter 18: Integrated Marketing Communications (162)
Chapter 19: Advertising, Public Relations and Sales Promotions (189)
Chapter 20: Personal Selling and Sales Management (56)
Marketing Tidbits (32)
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