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Tag Archives: social shopping

Online Shopping Communities

08 Friday Jun 2007

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior

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online shopping, online shopping communities, shopstyle, social shopping, thisnext

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Online shopping communities are no longer just for consumers; retailers want to move in too. Online shopping communities, like Shopstyle.com …

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Chapter 01: Overview of Marketing (68)
Chapter 02: Developing Marketing Strategies (124)
Chapter 03: Social and Mobile Marketing (131)
Chapter 04: Marketing Ethics (126)
Chapter 05: Analyzing the Marketing Environment (197)
Chapter 06: Consumer Behavior (158)
Chapter 07: Business-to-Business Marketing (73)
Chapter 08: Global Marketing (103)
Chapter 09: Segmentation, Targeting and Positioning (127)
Chapter 10: Marketing Research (89)
Chapter 11: Product Branding and Packaging Decisions (188)
Chapter 12: Developing New Products (158)
Chapter 13: Services: The Intangible Product (129)
Chapter 14: Pricing Concepts for Establishing Value (88)
Chapter 15: Strategic Pricing Concepts (77)
Chapter 16: Supply Chain Management (90)
Chapter 17: Retailing and Multichannel Marketing (184)
Chapter 18: Integrated Marketing Communications (152)
Chapter 19: Advertising, Public Relations and Sales Promotions (169)
Chapter 20: Personal Selling and Sales Management (48)
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