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Grewal Levy Marketing News

Tag Archives: CPG

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Trading Down for Good

04 Friday Nov 2011

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 02: Developing Marketing Strategies, Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts

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Tags

CPG, economy, layaway, Private label, recession, trade down, Walmart

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In the heart of the recent recession, no one was surprised when consumers chose more lower priced alternatives, especially for …

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Alice Takes Care of Everyone

07 Wednesday Oct 2009

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 12: Developing New Products, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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Tags

alice, CPG, e-commerce, online, p&g

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The name is meant to evoke a responsible household manager, someone who never lets you run out of toilet paper. …

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P&G Moves Down Market with “Tide Basic”

06 Thursday Aug 2009

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 02: Developing Marketing Strategies, Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 14: Pricing Concepts for Establishing Value

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Tags

CPG, p&g, Tide

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With its value-added cleaning abilities and color agents, Tide detergent has long enjoyed a reputation as an innovative, high-end brand …

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Changing the Laundry Routine

01 Friday May 2009

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 06: Consumer Behavior, Chapter 08: Global Marketing, Chapter 12: Developing New Products, Chapter 14: Pricing Concepts for Establishing Value

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Tags

3-N-1, CPG, detergent, Dial, laundry, p&g

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In the United States, laundry tablets have never been very popular. Americans prefer to pour their liquid detergent, which allows …

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Consumer Packaged Private Label Is Hot

20 Friday Mar 2009

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 06: Consumer Behavior, Chapter 15: Strategic Pricing Concepts

≈ 1 Comment

Tags

CPG, great value, national brand, p&g, Private label

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Consumer packaged goods, such as detergent, paper towels, shampoo, and diapers, are among the first categories in which consumers switch …

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The Price of Confidence

18 Wednesday Feb 2009

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 14: Pricing Concepts for Establishing Value

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Tags

CPG, deodorant, formula, premium price

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In this economy, deodorant sales are way up! Is everyone so stressed out that they are sweating a lot more …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (66)
  • Chapter 02: Developing Marketing Strategies (122)
  • Chapter 03: Social and Mobile Marketing (129)
  • Chapter 04: Marketing Ethics (123)
  • Chapter 05: Analyzing the Marketing Environment (192)
  • Chapter 06: Consumer Behavior (153)
  • Chapter 07: Business-to-Business Marketing (71)
  • Chapter 08: Global Marketing (100)
  • Chapter 09: Segmentation, Targeting and Positioning (120)
  • Chapter 10: Marketing Research (86)
  • Chapter 11: Product Branding and Packaging Decisions (185)
  • Chapter 12: Developing New Products (153)
  • Chapter 13: Services: The Intangible Product (124)
  • Chapter 14: Pricing Concepts for Establishing Value (88)
  • Chapter 15: Strategic Pricing Concepts (75)
  • Chapter 16: Supply Chain Management (87)
  • Chapter 17: Retailing and Multichannel Marketing (178)
  • Chapter 18: Integrated Marketing Communications (149)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (162)
  • Chapter 20: Personal Selling and Sales Management (48)
  • Uncategorized (37)

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