Aflac had a problem: Consumers did not seem to know what exactly its product was. They knew its famous quacking …
But Can the Duck Belt Out a Hit? Aflac’s Country Music Marketing Communications to Clarify What Its Products Do
31 Wednesday Jul 2019
Tag Archives: advertising campaign
Does that Cooler Door Know Me? High-Tech In-Store Communications
21 Thursday Mar 2019
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A recent high-tech option aims to replace traditional glass cooler doors in Walgreens convenience stores with smart, interactive digital screens. …
When Is It Bragging, and When Is It False Advertising—And Who Decides? Comparative Advertising by Chevrolet and the Responses by Its Rivals
18 Monday Mar 2019
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In one of the recent iterations of its long-running advertising campaign, in which real customers encounter new information about its …
The Gatorade Flop-Sweats
29 Wednesday Jul 2009
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Pepsi Co. may be a well-diversified, international conglomerate, but that does not mean it is immune to missteps. Its 2001 …
Gillette’s Confidence Campaign
28 Tuesday Apr 2009
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To market its Fusion Razor, Gillette is focusing on the emotional benefits that a person enjoys from a good shave. …
Cereal Company Targets Men
28 Saturday Mar 2009
Tags
advertising campaign, breakfast, cereal, grape nuts, men, webisode
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In the fiercely competitive ready-to-eat breakfast cereal category, Kellogg’s and General Mills are the two largest players. Yet Grape Nuts, …
Grewal Levy Marketing News 