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Tag Archives: services

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True to Its Name, Tesla Seeks to Position Itself as a Company that Sells Energy, Not Just Cars

07 Wednesday Mar 2018

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product

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services, Solar Energy, Tesla

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Two types of sales clerks now work in Tesla showrooms. There are car salespeople, who continue to tout the benefits …

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A Big Meal and Some Big Data: The Expanding Uses of Data Mining and Analytics in the Restaurant Industry

31 Tuesday Oct 2017

Posted by grewallevymarketingnews in Chapter 10: Marketing Research, Chapter 13: Services: The Intangible Product

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Marketing Research, restaurants, services

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Big data are coming to a restaurant near you, offering the promise of more personalized services for consumers, higher profits …

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Your Lyft Driver Will Be There in 6 Minutes, and Then You Can Go Get Some Taco Bell Together

20 Wednesday Sep 2017

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product

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Lyft, services, Taco Bell

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Ride-sharing companies already helped create an entirely new service industry. Now Lyft is seeking to innovate in this market yet …

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Hotels on Wheels: A Service Innovation

01 Tuesday Aug 2017

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product

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Cabin, Hotels, services

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With a new service, the startup firm Cabin promises an easier travel experience. On its pilot route, from San Francisco …

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Guests Only: Hotels Woo Guests with Exclusive Spaces

08 Monday May 2017

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product

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exclusive spaces, Hotels, services

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Planning a visit to a big city this summer? Do not be surprised to see “Guests Only” signs popping up …

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Tourism Companies Assure Clients: That Cramped Airline Seat Is Worth It!

02 Tuesday May 2017

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product

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Hotels, services, travel

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Vacations are all about the destination. The journey to get there is rarely as pleasant. Travel, be it by plane, …

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Coming Soon to an iPhone Near You: Original Programming from Apple, Inc.

21 Tuesday Mar 2017

Posted by grewallevymarketingnews in Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product

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apple, Developing New Products, services

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Sales of the iPad and iPhone may be slowing, but do not count Apple, Inc., out of the entertainment game …

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Luxury Resorts Partner with Auto Manufacturers to Provide a Ride to Remember

25 Wednesday Jan 2017

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product

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cars, Hotels, luxury, services

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Need a ride? Check in to one of the top hotels or resorts in the nation and you may find …

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First-Grade Marketing: How Public Schools Are Trying to Reach Their “Customers”

22 Tuesday Nov 2016

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product

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Public Schools, services

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Marketing for public schools once might have involved printing flyers for the school play or sending messages to parents to …

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A Joint Venture that Ventures into an Autonomous Future: Uber and Volvo Work Together to Eliminate the Need for Drivers

12 Wednesday Oct 2016

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product

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autonomous cars, services, Uber, Volvo

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A $300 million joint venture between the driving service Uber and the car manufacturer Volvo plans to make rides a …

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Archived Articles by Chapter (3e Chapter Order)

  • Chapter 01: Overview of Marketing (65)
  • Chapter 02: Developing Marketing Strategies (120)
  • Chapter 03: Social and Mobile Marketing (124)
  • Chapter 04: Marketing Ethics (118)
  • Chapter 05: Analyzing the Marketing Environment (188)
  • Chapter 06: Consumer Behavior (151)
  • Chapter 07: Business-to-Business Marketing (71)
  • Chapter 08: Global Marketing (95)
  • Chapter 09: Segmentation, Targeting and Positioning (115)
  • Chapter 10: Marketing Research (86)
  • Chapter 11: Product Branding and Packaging Decisions (182)
  • Chapter 12: Developing New Products (143)
  • Chapter 13: Services: The Intangible Product (121)
  • Chapter 14: Pricing Concepts for Establishing Value (87)
  • Chapter 15: Strategic Pricing Concepts (74)
  • Chapter 16: Supply Chain Management (82)
  • Chapter 17: Retailing and Multichannel Marketing (173)
  • Chapter 18: Integrated Marketing Communications (147)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (158)
  • Chapter 20: Personal Selling and Sales Management (46)
  • Uncategorized (8)

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