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Tag Archives: services

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Walmart May Add Streaming to Make Walmart+ More Appealing

09 Tuesday Aug 2022

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product

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services, Streaming, Walmart+

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Consumers already get their affordable home goods, clothes, food, and nearly everything else from Walmart. Soon they may be able …

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The (Perceived) Need for Speed Prompts Instacart to Offer Rapid Delivery Option

29 Wednesday Jun 2022

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product

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Instacart, Rapid Delivery, services

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Feel like Instacart isn’t insta enough? The company is looking to change that, with a new rapid delivery option in …

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Getting Up Close and Personal with Great Art, Through Virtual Museum Visits

05 Thursday Nov 2020

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 13: Services: The Intangible Product

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Museum, services, Social and Mobile Marketing

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In a previous abstract (“Getting Up Close and Personal with Zoo Animals, By Visiting Them Virtually”), we detailed some of …

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Cooking Up Solutions for COVID-19 Pandemic At-Home Chefs

03 Tuesday Nov 2020

Posted by grewallevymarketingnews in Chapter 10: Marketing Research, Chapter 13: Services: The Intangible Product

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Cooking, FreshDirect, Marketing Research, services

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A recently published marketing research report provides intricate details regarding what COVID-19 has done to people’s grocery and meal preparation …

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Won’t You Visit Your Neighbor? Staycations and Travel Services in the Pandemic

22 Thursday Oct 2020

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 10: Marketing Research, Chapter 13: Services: The Intangible Product

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Hotels, Marketing Research, marketing strategies, services

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So imagine (it likely won’t be hard) that for some reason (say, a global pandemic), your thrilling, carefully detailed, highly …

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Virtual Summer Camps and Community Building by Brands During the COVID-19 Pandemic

21 Monday Sep 2020

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product, Chapter 18: Integrated Marketing Communications

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integrated marketing communications, services, virtual camp

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Would you want to attend a summer camp run by Neil Patrick Harris? Get workout tips from Rob Gronkowski and …

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Getting Up Close and Personal with Zoo Animals, By Visiting Them Virtually

07 Monday Sep 2020

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product

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services, Virtual entertainment, Zoo

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The primary appeal of zoos, aquariums, and other animal habitats open to the public is the chance for visitors to …

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New Concert Streaming and Sponsoring Opportunities: The Example of BeApp and Coke

11 Thursday Jun 2020

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 13: Services: The Intangible Product

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BeApp, coke, Livestreaming, services, Social and Mobile Marketing

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When concerts, among other large gatherings, became impossible due to COVID-19, consumers still sought entertainment and a means to connect …

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Casper Mattress Dreams Up a Creative Way to Mix Business with Marketing

28 Friday Sep 2018

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

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Tags

Casper, Retailing, services

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The mattress brand Casper has always tried to dream outside the box. The retailer first broke the mold by changing …

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True to Its Name, Tesla Seeks to Position Itself as a Company that Sells Energy, Not Just Cars

07 Wednesday Mar 2018

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product

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services, Solar Energy, Tesla

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Two types of sales clerks now work in Tesla showrooms. There are car salespeople, who continue to tout the benefits …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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