Media commentators wonder at the new world of television, where people become famous simply because they appear on television, rather …
Branding Takes a New Turn on TV
24 Wednesday Nov 2010
24 Wednesday Nov 2010
Media commentators wonder at the new world of television, where people become famous simply because they appear on television, rather …
14 Sunday Nov 2010
Posted Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 20: Personal Selling and Sales Management
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Auto manufacturers have long paid celebrities to be spokespeople for their lines of vehicles. But maybe customers really want to …
17 Wednesday Feb 2010
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The nominees at the Academy Awards may be anxious and excited about their chances, but the real opportunity in these …
02 Friday Mar 2007
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Our celebrity-obsessed culture is driving the media’s move into shopping-enabled entertainment. Many Americans no longer watch commercials on TV, so …