Media commentators wonder at the new world of television, where people become famous simply because they appear on television, rather …
Branding Takes a New Turn on TV
24 Wednesday Nov 2010
Tag Archives: Celebrity
She Tweeted Me to Buy a Lexus!
14 Sunday Nov 2010
Posted in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 20: Personal Selling and Sales Management
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Auto manufacturers have long paid celebrities to be spokespeople for their lines of vehicles. But maybe customers really want to …
The Oscars: More than an Award Show
17 Wednesday Feb 2010
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The nominees at the Academy Awards may be anxious and excited about their chances, but the real opportunity in these …
Buy the Jeans, the Shoes, and Even the Couch from Grey’s Anatomy
02 Friday Mar 2007
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Our celebrity-obsessed culture is driving the media’s move into shopping-enabled entertainment. Many Americans no longer watch commercials on TV, so …
