Dollar General Employee Goes Viral on TikTok, Gets Fired, Starts a Movement

23 Thursday Jun 2022

Posted by grewallevymarketingnews in Chapter 17: Retailing and Multichannel Marketing

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dollar general, Retailing, TikTok

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Mary Gundel was a celebrated Dollar General manager, at a store near Tampa. She’d received a letter from headquarters telling …

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A Dollar + A Dollar: Does a Merger Equal More or Less than It Promises?

27 Monday Oct 2014

Posted by Grewal Levy Marketing in Chapter 15: Strategic Pricing Concepts, Chapter 17: Retailing and Multichannel Marketing

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dollar general, family dollar, Retailing, Strategic Pricing

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When Dollar General offered to merge with Family Dollar, the monetary values involved were a lot higher than what customers …

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