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MyGlamm might be the biggest beauty company you’ve never heard of (if you don’t shop in India). The company was …
How this DTC Beauty Company Got HUGE
17 Monday Apr 2023
Posted in Chapter 08: Global Marketing
Category Archives: Chapter 08: Global Marketing
Red Bull Goes Global… Literally
09 Thursday Mar 2023
Posted in Chapter 08: Global Marketing, Uncategorized
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In one of Red Bull’s most famous marketing stunts, the company went literally global: Felix Baumgartner (purposefully) fell to Earth …
Why Are There So Relatively Few Vegan Options in U.S. Fast Food Restaurants?
07 Tuesday Mar 2023
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In Europe, consumers who prefer to eat plant-based meals have abundant choices when they visit their local fast-food eateries. Whether …
Adding to Global Oil Price Pressures, But Maybe Not in the Way You Think: The Worldwide Implications of Indonesia’s Palm Oil Export Ban
04 Wednesday May 2022
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Affordable cooking oil (e.g., sunflower, soy, canola, palm) is really beneficial for consumers in countries that love fried foods (e.g., …
What Happens to the Global Fast Food Culture When McDonald’s Leaves a Country?
22 Tuesday Mar 2022
For companies going global, the BRIC countries have long been focal targets—growing, increasingly open and welcoming regions in which they …
Global Sanctions and Global Supply Chains: The Implications of the Ukraine War
17 Thursday Mar 2022
Following the invasion of Ukraine by Russian forces, the United States, its NATO allies, and various other countries imposed strict …
The Pursuit of Common Prosperity in China and its Implications for Alibaba
29 Monday Nov 2021
Posted in Chapter 08: Global Marketing
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Like a lot of holidays, Singles Day was created as a marketing stunt: On November 11 (or 11/11, such that …
Why the Cookpad Recipe Site Succeeds Everywhere but the United States
26 Wednesday May 2021
Posted in Chapter 08: Global Marketing
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When at-home cooks seek inspiration, ideas, or new recipes, they go online and put in a few search terms—maybe ingredients …
Bright Lights, Big Sandwich: The Starring Role of Subway in South Korea’s Television Lineup
06 Thursday May 2021
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In South Korea, television broadcast rules do not allow for commercial breaks, so companies trying to get viewers’ attention have …
The Risks and Rewards of Deregulating India’s Agricultural Markets
05 Monday Apr 2021
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Following its independence in 1947, one of the ways that India sought to ensure the welfare of its population was …
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