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Would you want to attend a summer camp run by Neil Patrick Harris? Get workout tips from Rob Gronkowski and …
Virtual Summer Camps and Community Building by Brands During the COVID-19 Pandemic
21 Monday Sep 2020
Tag Archives: integrated marketing communications
From Stretch to High-Tech: Lululemon Moves Beyond Leggings to Push the Mirror In-Home Exercise Device
03 Thursday Sep 2020
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With a $1 million investment in a start-up company called Mirror, Lululemon tested the waters when it came to building …
Recommended for You (to Buy): Predictions of How Streaming Services Will Soon Allow for Personalized Product Placements
17 Friday Apr 2020
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A combination of two existing marketing practices—product placements and personalization—suggests a new leading edge for advertising. Specifically, streaming services such …
Dashing Beyond Delivery: How DoorDash Is Leveraging All Its Marketing Options
24 Friday Jan 2020
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As an online food delivery service, DoorDash started off with a strong digital presence, available through both mobile and online …
Messaging App Snaps Up Advertisers with New Enhancements
18 Tuesday Sep 2018
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To compete more effectively with other social media platforms such as Facebook, Instagram, and Twitter, Snapchat is enhancing the advertising …
Six-Second Timeouts? A Novel Approach, and Timeline, for Advertising During Sporting Events
06 Monday Nov 2017
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Long secure in its status as the most popular sports league in the United States, and in its ability to …
Laughing at Potential Tragedy: How Geico Reinvented Advertising for the Insurance Industry
02 Thursday Nov 2017
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Before the introduction of the Geico gecko—the animated lizard introduced to signal to consumers how to pronounce the company’s name—most …
Tasty: A Revolution in Marketing or Just the Latest Example of IMC?
06 Friday Oct 2017
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From one perspective, Tasty—the division of BuzzFeed that is responsible for producing the site’s vastly popular, widely viewed “food porn” …
Tom Brady Is a Gearhead: An Aston Martin Sponsorship for the NFL Star
14 Thursday Sep 2017
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Regardless of your team loyalties, it is hard to deny that Tom Brady has earned himself a reputation as a …
Short Films as Authentic Advertising: A New Approach to Attract Consumers’ Attention
09 Friday Jun 2017
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The Tribeca Film Festival features cutting-edge documentaries and independent narrative films, along with big stars and the promise of massive …
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