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Grewal Levy Marketing News

Tag Archives: kindle

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As the Pages Turn: The Dramatic Developments in Publishing and Book Sales

20 Sunday Jul 2014

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 16: Supply Chain Management

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Amazon, ebooks, Gamefly, kindle, netflix, Oyster, Scribd, Simon and Schuster

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Who knew that the cultured world of literary publishing could start to look so much like a soap opera, filled …

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The Publishing Wars, Continued: Apple Enters the Battle Over E-Book Pricing

26 Monday Aug 2013

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts

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Amazon, apple, E-Book, kindle, Legal, pricing

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According to lawyers for the U.S. Justice Department, when Apple needed to overcome the challenge created by Amazon’s Kindle pricing …

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Moving in Both Directions: Apple Introduces Both Smaller and Upgraded iPad Versions Nearly Simultaneously

22 Tuesday Jan 2013

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 12: Developing New Products

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apple, ipad, iPad mini, kindle, marketing, Nexus 7

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For its past several iterations, Apple’s iPad has just kept getting clearer, more technologically sophisticated, quicker—that is, better in some …

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Introducing the Kindle Fire

16 Wednesday Nov 2011

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

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Amazon, ereader, ipad, kindle, kindle fire, mobile commerce, tablet

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When Apple changed the market with the iPad, it was only a matter of time before competitors tried to match …

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Scaring Stephen King with e-Books

14 Saturday Nov 2009

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts, Chapter 16: Supply Chain Management

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Amazon, books, ebook, ereader, kindle, stephen king

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A new hardcover book by a favorite author can be an exciting thing for a fan to find in the …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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