The spread of influencer marketing has reached the children. On YouTube, dedicated channels feature cute kids engaging with various products. …
Are Cute Kids on YouTube Really Exerting a Sneaky, Unhealthy Influence?
22 Friday Jan 2021
Tag Archives: Conscious Marketing
Nikola and Its Stakeholders Are Starting Up a Controversy, Along with a Company
26 Monday Oct 2020
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Seeking to become the Tesla of the electric semi-trailer truck sector, the startup brand Nikola has made several claims about …
It’s a Cinch: By Aggregating Local Offerings, Cinch Market Aims to Make It Easy to Shop Local
16 Friday Oct 2020
Tags
Cinch, Cinch Market, Conscious Marketing, corporate social responsibility, Overview of Marketing
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There are a lot of well-meaning, ethical consumers who desperately want to shop local, support local businesses, and (possibly) protest …
A Cultural and Ethical Battle over a Live Action Heroine: Controversy in the Credits for Mulan
08 Thursday Oct 2020
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Excitement about Disney’s live-action remakes of some of its most popular movies has been intense, and the anticipation surrounding Mulan …
Especially Thankful for a Job This Year: Walmart Will Close Stores on Thanksgiving for the First Time in Decades
26 Wednesday Aug 2020
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Retailers with physical channels need to make sales in stores, but to do so, they need employees. One factor cannot …
Rainbow Washing or a Sincere Effort: A Temporary Packaging Redesign by Skittles
29 Monday Jun 2020
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With the memorable assertion that “Only one rainbow matters during Pride,” the Skittles brand plans to introduce packaging that eliminates …
