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Tag Archives: Google +

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Establishing the Need-to-Know Guidelines for Privacy: Google Makes a Judgment Call

30 Friday Nov 2018

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 12: Developing New Products

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data, Google +, online privacy, privacy

When Alphabet Inc. launched its Google+ social network, it was hoping to introduce a new service that would compete effectively …

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To What Extent Is YouTube Responsible for Protecting Children from Targeting?

18 Sunday Nov 2018

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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data, data analytics, Google +, Kids, technology, Youtube

The official terms of service that govern consumers’ uses of YouTube state that all users must be at least 13 …

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Can Automated Advertising Programs Ever Understand Context? Google’s Content Challenge

27 Tuesday Jun 2017

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing

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Google +, Social and Mobile Marketing

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Google is great at a lot of things, often due to its superlative technological prowess and creative innovations. But some …

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New Audits for Google’s YouTube Keeps Advertisers Happy

18 Tuesday Apr 2017

Posted by grewallevymarketingnews in Chapter 07: Business-to-Business Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, B2B Marketing, Google +, Youtube

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YouTube is a media powerhouse. The popular video site reaches billions of people, and its users stream hundreds of millions …

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Defining Dangerous Advertising: Google Bans Financial Products that May Do More Harm than Good

27 Monday Jun 2016

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 07: Business-to-Business Marketing

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B2B Marketing, Google +, Marketing Ethics, Payday loans

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Google’s company motto is well known: “Don’t be evil.” In the ongoing discussion about what that means, the search engine …

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Do European Rights Apply to the Online Universe? Google’s Battle with France

23 Thursday Jun 2016

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 08: Global Marketing

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Censorship, France, global marketing, Google +, Marketing Ethics

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The European Union has ruled that its citizens have a basic “right to be forgotten.” When they request that search …

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Just What Are You Telling Fashion Firms When You Search Google for Jumpsuits?

01 Thursday Oct 2015

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior

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consumer behavior, fashion, Google +

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Considering that users rely on Google to provide them with information about virtually any topic, it should come as no …

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Product, Delivery, and Service, All in One Place: The Future of Home Services Markets

16 Thursday Jul 2015

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product

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Amazon, Google +, Home services, services

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Approximately 85 million customers buy items from Amazon that require some sort of installation or construction, from large screen televisions …

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Is Google Going the Way of Hewlett-Packard or Microsoft?

17 Friday Apr 2015

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 05: Analyzing the Marketing Environment

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advertising, Google +, Marketing Environment

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What makes Google the massive powerhouse that it is currently also might be the very thing that causes it to …

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Improving Search by Penalizing Negative SEO

09 Sunday Mar 2014

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 18: Integrated Marketing Communications

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digital marketing, Expedia, Google +, Google Analytics, Marketing Ethics, RapGenius, SEO

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Companies that seek to get their websites featured prominently on search engines such as Google and Bing turn to well-known …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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