Tags
When Alphabet Inc. launched its Google+ social network, it was hoping to introduce a new service that would compete effectively …
Establishing the Need-to-Know Guidelines for Privacy: Google Makes a Judgment Call
30 Friday Nov 2018
Tag Archives: Google +
To What Extent Is YouTube Responsible for Protecting Children from Targeting?
18 Sunday Nov 2018
Posted in Chapter 04: Marketing Ethics, Uncategorized
Tags
The official terms of service that govern consumers’ uses of YouTube state that all users must be at least 13 …
Can Automated Advertising Programs Ever Understand Context? Google’s Content Challenge
27 Tuesday Jun 2017
This gallery contains 1 photo.
Google is great at a lot of things, often due to its superlative technological prowess and creative innovations. But some …
New Audits for Google’s YouTube Keeps Advertisers Happy
18 Tuesday Apr 2017
Tags
This gallery contains 1 photo.
YouTube is a media powerhouse. The popular video site reaches billions of people, and its users stream hundreds of millions …
Defining Dangerous Advertising: Google Bans Financial Products that May Do More Harm than Good
27 Monday Jun 2016
This gallery contains 1 photo.
Google’s company motto is well known: “Don’t be evil.” In the ongoing discussion about what that means, the search engine …
Do European Rights Apply to the Online Universe? Google’s Battle with France
23 Thursday Jun 2016
This gallery contains 1 photo.
The European Union has ruled that its citizens have a basic “right to be forgotten.” When they request that search …
Just What Are You Telling Fashion Firms When You Search Google for Jumpsuits?
01 Thursday Oct 2015
Posted in Chapter 06: Consumer Behavior
Tags
This gallery contains 1 photo.
Considering that users rely on Google to provide them with information about virtually any topic, it should come as no …
Product, Delivery, and Service, All in One Place: The Future of Home Services Markets
16 Thursday Jul 2015
Tags
This gallery contains 1 photo.
Approximately 85 million customers buy items from Amazon that require some sort of installation or construction, from large screen televisions …
Is Google Going the Way of Hewlett-Packard or Microsoft?
17 Friday Apr 2015
This gallery contains 1 photo.
What makes Google the massive powerhouse that it is currently also might be the very thing that causes it to …
Improving Search by Penalizing Negative SEO
09 Sunday Mar 2014
This gallery contains 1 photo.
Companies that seek to get their websites featured prominently on search engines such as Google and Bing turn to well-known …
