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Tag Archives: Walmart

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Marketing Tidbit: Walmart Expands its Advertising to Self-Checkout Scanners

30 Tuesday Mar 2021

Posted by grewallevymarketingnews in Marketing Tidbits

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advertising, Marketing Tidbit, self checkout, Walmart

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Shoppers swiping their purchases along the self-checkout scanner at Walmart soon will encounter on-screen advertisements, alongside their tally. The goal, …

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Pets Make People’s Lives Better, and Walmart Is Ready to Make Pets’ Lives Better for Them

05 Friday Feb 2021

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

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Pets, Retailing, Services Marketing, Walmart

In addition to dry and canned food, a leash, and some toys, pet owners can now meet more of their …

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Especially Thankful for a Job This Year: Walmart Will Close Stores on Thanksgiving for the First Time in Decades

26 Wednesday Aug 2020

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 17: Retailing and Multichannel Marketing

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Conscious Marketing, Retailing, Walmart

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Retailers with physical channels need to make sales in stores, but to do so, they need employees. One factor cannot …

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Rather than Just Advertising, Retailers Seek to Facilitate Others’ Advertising Efforts with Their Market Analytics

15 Wednesday May 2019

Posted by Grewal Levy Marketing in Chapter 17: Retailing and Multichannel Marketing

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advertising online, technology, Walmart

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A key distinction between brick-and-mortar and online retailers is the access that the latter have to vast amounts of consumer …

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International Women’s Day as Inspiration for Marketing Messages

02 Thursday May 2019

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 08: Global Marketing

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Holiday Marketing, International Womans Day, Walmart

When we mention “holiday marketing,” the first holiday that comes to mind might not be International Women’s Day. But around …

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Competition Within the Family: How Little Sibling Sam’s Club Is Trying to Get Out from the Shadow of Big Sibling Walmart

15 Thursday Oct 2015

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning

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Sam's Club, segmentation, Walmart

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When it first entered the scene, Sam’s Club had a specific and focused target market: small businesses that wanted to …

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Where Walmart Leads, Will Others Follow? Motivations for and Outcomes of the Walmart Wage Hike

10 Tuesday Mar 2015

Posted by Grewal Levy Marketing in Chapter 15: Strategic Pricing Concepts, Chapter 20: Personal Selling and Sales Management

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minimum wage, sales management, Strategic Pricing, Walmart

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Walmart has long come in for criticisms, for various reasons, but the low wage it pays its retail associates has …

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A PR Move that Might Just Boost the Economy: Walmart’s Purchasing and Employment Commitments

07 Thursday Feb 2013

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 08: Global Marketing, Chapter 17: Retailing and Multichannel Marketing

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American Sourcing, branding, global marketing, Marketing Ethics, Retailing, Veterans, Walmart

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Walmart’s environmental sustainability initiatives have made big news for the past several years. At the start of the new year, …

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Trading Down for Good

04 Friday Nov 2011

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 02: Developing Marketing Strategies, Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts

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CPG, economy, layaway, Private label, recession, trade down, Walmart

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In the heart of the recent recession, no one was surprised when consumers chose more lower priced alternatives, especially for …

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Global Restrictions

12 Wednesday Oct 2011

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 07: Business-to-Business Marketing, Chapter 08: Global Marketing, Chapter 17: Retailing and Multichannel Marketing

≈ 1 Comment

Tags

carrefour, foreign investment, india, india retail, joint venture, Walmart

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India is a huge retail market that is estimated to generate annual sales of $450 billion; it’s no wonder that …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (129)
  • Chapter 03: Social and Mobile Marketing (144)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (136)
  • Chapter 05: Analyzing the Marketing Environment (205)
  • Chapter 06: Consumer Behavior (165)
  • Chapter 07: Business-to-Business Marketing (80)
  • Chapter 08: Global Marketing (108)
  • Chapter 09: Segmentation, Targeting and Positioning (136)
  • Chapter 10: Marketing Research (94)
  • Chapter 11: Product Branding and Packaging Decisions (195)
  • Chapter 12: Developing New Products (173)
  • Chapter 13: Services: The Intangible Product (138)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (82)
  • Chapter 16: Supply Chain Management (99)
  • Chapter 17: Retailing and Multichannel Marketing (193)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (178)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Marketing Tidbits (3)
  • Uncategorized (2)

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