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Tag Archives: Starbucks

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In a Time of Historically Low Union Membership, Workers at Amazon, Starbucks, and Apple Are Organizing

01 Wednesday Jun 2022

Posted by grewallevymarketingnews in Chapter 17: Retailing and Multichannel Marketing, Chapter 20: Personal Selling and Sales Management

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Tags

Amazon, Retailing, sales management, Starbucks, Union

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Forty years ago, about one in five employed Americans belonged to a union. That number declined by about half—to 10.3 …

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Brand Intimacy Ratings, Broadly and in the Fast Food Market in Particular

29 Tuesday Sep 2020

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior

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brand intimacy, consumer behavior, Marketing Enviornment, Starbucks

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The notion of brand intimacy refers to how consumers form affect-laden, emotional bonds with brands, even reaching the level of …

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With AI, Starbucks Is Making More Human Connections with Its Most Important Stakeholders

26 Wednesday Feb 2020

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 20: Personal Selling and Sales Management

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Tags

digital advertising, Mobile Marketing, sales management, Starbucks

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Deep Brew is not the latest coffee blend from Starbucks, though you might be forgiven for thinking so. Instead, it …

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After Axing Straws, Starbucks Still Faces Criticism for Single-Use Plastic

02 Tuesday Oct 2018

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 08: Global Marketing

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global marketing, Marketing Ethics, Starbucks

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Facing substantial pressures—and following its own several years’ old sustainability commitments—Starbucks is seeking ways to make substantial changes to its …

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When Getting It Right Isn’t Quite as Fun as Getting It Wrong: The Starbucks Ordering App and the Names on Cups

05 Tuesday Jul 2016

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 13: Services: The Intangible Product

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services, Social and Mobile Marketing, Starbucks

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When Starbucks introduced its mobile ordering app, there was lots of commentary about what it meant for consumers. They could …

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Extending Store Models Up and Down: Starbucks’ New Reserve Tasting Rooms and Express Models

13 Monday Oct 2014

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning, Chapter 17: Retailing and Multichannel Marketing

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Tags

multichannel retailing, Positioning, Starbucks

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Imagine a business traveler based in Seattle with a huge client in New York City. Needing to make a visit …

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Bringing Frappucino to the World’s Leading Coffee Market: Starbucks’ Expansion into Colombia

23 Tuesday Sep 2014

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 17: Retailing and Multichannel Marketing

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Tags

coffee, Colombia, marketing enivronment, Retailing, Starbucks

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An old saying offers a recommendation for travelers: “You don’t bring sand to the beach.” The idea underlying the cliché …

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Suck It Out or Waft It In: The Careful Balance of Scent Marketing for Various Retail Designs

15 Tuesday Jul 2014

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 17: Retailing and Multichannel Marketing

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Tags

Cinnabon, Lush, Panera, Scent Marketing, Starbucks

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Cinnabon and Panera want more. Lush Fresh Homemade Cosmetics want less. And Starbucks wants only a particular kind. In this …

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Starbucks: Making it Hip to Use Square

27 Thursday Sep 2012

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior

≈ 2 Comments

Tags

consumer behavior, Mobile payment, Square, Starbucks

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At a local farm stand or art fair, you might have seen the small business vendors pull out a small, …

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Artisan Coffee Cuts in Line

09 Friday Mar 2012

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 13: Services: The Intangible Product

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Tags

Artisan coffee, coffee, Dunkin Donuts, Starbucks

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In  the  past  couple  of  years,  Starbucks  may  have  primarily  focused  its   competitive woes  on  the  increased  expansion  of …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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