As a global, massive consumer products goods conglomerate, Unilever exerts tremendous influence. Its products, advertising, packaging, and marketing are available …
Challenging the Norm: Unilever’s Pledges to Do Better
14 Wednesday Apr 2021
Tag Archives: Beauty Products
Sustainable, Beautiful, and Essential: The Launch of a New Beauty Brand
01 Monday Feb 2021
Considering their work experience in the perfume industry and educational backgrounds in sustainable development, the married couple that recently founded …
The Generation Gap, Yet Again: When Older Marketers Address Younger Consumers, in All the Wrong Places
26 Monday Aug 2013
Tags
advertising, Beauty Products, Facebook, Forrester Research, Google +, integrated marketing communications, marketing, Marketing Environment, Millenials, segmentation
For marketing executives, choices about where and how much to spend to appeal to consumers should depend mainly on a …
