Walmart has too much apparel on its hands and in its warehouses. In the face of inflation, consumers have cut …
Walmart Wants to See You in Your Undies, so You Can See Yourself in Its Clothes
13 Thursday Oct 2022
Category Archives: Chapter 05: Analyzing the Marketing Environment
Abercrombie & Fitch Wants You (Yes, You!) to Visit Its New Gateway Shopping Destinations
07 Wednesday Sep 2022
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Way back when, all the way back in the 1990s, Abercrombie & Fitch was the source for some very strange …
Video Game Sales Are Slowing Down
04 Thursday Aug 2022
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Is it game over for the video game market? Not quite, but after a couple of years of explosive growth, …
To Catch up with the Times, Watch Companies Embrace Gender-Neutral Marketing
22 Friday Jul 2022
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Watchmakers are finally getting the memo that some men are partial to smaller watches decorated with diamonds, just like some …
Flippy, CookRight, and the Other Robots Cooking Your Burgers and Making Your Coffee
08 Friday Jul 2022
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When a robot makes your burger or coffee, do you leave a tip? This question is no longer hypothetical. Restaurants, …
How Will Retailers Pass Inflation-Related Price Increases Along to Customers? Let Us Count the Ways
27 Wednesday Apr 2022
Price hikes might not raise any eyebrows—or tighten any belts, really—when the economy is healthy, or when stimulus checks are …
What Happens to the Global Fast Food Culture When McDonald’s Leaves a Country?
22 Tuesday Mar 2022
For companies going global, the BRIC countries have long been focal targets—growing, increasingly open and welcoming regions in which they …
Why Warhammer?
03 Thursday Feb 2022
Imagine being tasked with marketing Warhammer 40,000. The game, with its odd name, is played on a tabletop, not online. …
Both Despite and Because of the Environment, Consumers Are Spending
23 Tuesday Nov 2021
Disrupted supply chains mean a wide range of products are not readily available. Inflationary forces mean that even if products …
Using Sponsorship to Stand for Something: A Telling Choice by Simone Biles
01 Tuesday Jun 2021
Arguably the greatest gymnast of all time, and objectively the most decorated one, Simone Biles has a powerful, international platform. …
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