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Category Archives: Chapter 05: Analyzing the Marketing Environment

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Walmart Wants to See You in Your Undies, so You Can See Yourself in Its Clothes

13 Thursday Oct 2022

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment

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Marketing Environment, Walmart

Walmart has too much apparel on its hands and in its warehouses. In the face of inflation, consumers have cut …

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Abercrombie & Fitch Wants You (Yes, You!) to Visit Its New Gateway Shopping Destinations

07 Wednesday Sep 2022

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning, Chapter 17: Retailing and Multichannel Marketing

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Abercrombie & Fitch, Marketing Environment, Retailing, segmentation

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Way back when, all the way back in the 1990s, Abercrombie & Fitch was the source for some very strange …

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Video Game Sales Are Slowing Down

04 Thursday Aug 2022

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment

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Marketing Environment, video games

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Is it game over for the video game market? Not quite, but after a couple of years of explosive growth, …

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To Catch up with the Times, Watch Companies Embrace Gender-Neutral Marketing

22 Friday Jul 2022

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning

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Marketing Environment, targeting

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Watchmakers are finally getting the memo that some men are partial to smaller watches decorated with diamonds, just like some …

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Flippy, CookRight, and the Other Robots Cooking Your Burgers and Making Your Coffee

08 Friday Jul 2022

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 07: Business-to-Business Marketing

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B2B Marketing, Marketing Environment, Robots

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When a robot makes your burger or coffee, do you leave a tip? This question is no longer hypothetical. Restaurants, …

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How Will Retailers Pass Inflation-Related Price Increases Along to Customers? Let Us Count the Ways

27 Wednesday Apr 2022

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 14: Pricing Concepts for Establishing Value

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Inflation, Marketing Environment, Pricing Concepts

Price hikes might not raise any eyebrows—or tighten any belts, really—when the economy is healthy, or when stimulus checks are …

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What Happens to the Global Fast Food Culture When McDonald’s Leaves a Country?

22 Tuesday Mar 2022

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 08: Global Marketing

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global marketing, Marketing Environment, mcdonalds

For companies going global, the BRIC countries have long been focal targets—growing, increasingly open and welcoming regions in which they …

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Why Warhammer?

03 Thursday Feb 2022

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment

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Marketing Environment, warhammer

Imagine being tasked with marketing Warhammer 40,000. The game, with its odd name, is played on a tabletop, not online. …

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Both Despite and Because of the Environment, Consumers Are Spending

23 Tuesday Nov 2021

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment

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consumer spending, Marketing Environment

Disrupted supply chains mean a wide range of products are not readily available. Inflationary forces mean that even if products …

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Using Sponsorship to Stand for Something: A Telling Choice by Simone Biles

01 Tuesday Jun 2021

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment

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Marketing Environment, Nike, Simone Biles

Arguably the greatest gymnast of all time, and objectively the most decorated one, Simone Biles has a powerful, international platform. …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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