Fans of NASCAR, watching races from the grandstands or at home, have little opportunity to see the actual faces of …
NASCAR Personas: Getting Winners into the Public’s Eyes and Hearts
13 Thursday Dec 2018
Category Archives: Chapter 05: Analyzing the Marketing Environment
What the AT&T Takeover Means for HBO and Other Time Warner Properties
29 Monday Oct 2018
Tags
Noting that it has access to more and different kinds of data than many other companies, AT&T believes that it …
With Consumers Turned Off, the Future of Television Advertising Sales Is Unclear
06 Thursday Sep 2018
This gallery contains 1 photo.
The declining ratings do not lie: Traditional television is in trouble. Younger viewers have abandoned it, and the median age …
Mixing Family Diversity into Advertising: A New Recipe for Success
04 Tuesday Sep 2018
This gallery contains 1 photo.
Families have grown more diverse with time, but many brands have done a poor job at incorporating the changing face …
Meeting Consumers’ Demands for Healthy While Also Fulfilling Their Cravings for Salty
02 Friday Mar 2018
This gallery contains 1 photo.
We keep reading and writing about how consumers are seeking healthier food options, and there is no denying that it …
Can Companies Stay Out of National Debates? Brand Challenges in Divisive Times
28 Tuesday Nov 2017
This gallery contains 1 photo.
Most companies prefer not to take strong stands on controversial issues, for fear of alienating consumers on the other side. …
Toyota’s (Socially) Conscious Appeals to Make the Camry Appealing to Every Culture
14 Tuesday Nov 2017
This gallery contains 1 photo.
A recent marketing campaign for the Toyota Camry seeks to disrupt and challenge conventional ideas, both in general and for …
Consumers Insist on Healthy Foods—Until You Mess with the Color of Their Trix
25 Wednesday Oct 2017
This gallery contains 1 photo.
What trend watchers and market researchers tell us, over and over, is that consumers are seeking healthier food options. But …
Tesla’s Careful Balancing Act as the Model 3 Finally Arrives
28 Thursday Sep 2017
This gallery contains 1 photo.
It’s finally here! But then again, don’t get too excited. These are the mixed messages coming from Tesla as the …
Appealing to the Geeks Is Big Business: The Elaborate Experience Marketing at Comic-Con
22 Friday Sep 2017
This gallery contains 1 photo.
Comic-Con was once a refuge for nerds and geeks, interested in interacting with others to share stories about their intense …
