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Category Archives: Chapter 05: Analyzing the Marketing Environment

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How Will Retailers Pass Inflation-Related Price Increases Along to Customers? Let Us Count the Ways

27 Wednesday Apr 2022

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 14: Pricing Concepts for Establishing Value

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Inflation, Marketing Environment, Pricing Concepts

Price hikes might not raise any eyebrows—or tighten any belts, really—when the economy is healthy, or when stimulus checks are …

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What Happens to the Global Fast Food Culture When McDonald’s Leaves a Country?

22 Tuesday Mar 2022

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 08: Global Marketing

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global marketing, Marketing Environment, mcdonalds

For companies going global, the BRIC countries have long been focal targets—growing, increasingly open and welcoming regions in which they …

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Why Warhammer?

03 Thursday Feb 2022

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment

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Marketing Environment, warhammer

Imagine being tasked with marketing Warhammer 40,000. The game, with its odd name, is played on a tabletop, not online. …

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Both Despite and Because of the Environment, Consumers Are Spending

23 Tuesday Nov 2021

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment

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consumer spending, Marketing Environment

Disrupted supply chains mean a wide range of products are not readily available. Inflationary forces mean that even if products …

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Using Sponsorship to Stand for Something: A Telling Choice by Simone Biles

01 Tuesday Jun 2021

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment

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Marketing Environment, Nike, Simone Biles

Arguably the greatest gymnast of all time, and objectively the most decorated one, Simone Biles has a powerful, international platform. …

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Jewels Fit for Royalty … and for Nerds: Technology Advances in the Luxury Jewelry Market

24 Monday May 2021

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 12: Developing New Products

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3D Printing, Developing New Products, jewelry, Marketing Environment

What makes luxury jewelry luxurious? Is it the scarcity of the gems, the handcrafted creative design, or the purity of …

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Scanning the Growing Uses of QR Codes

08 Monday Mar 2021

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment

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Marketing Environment, QR Codes, Social and Mobile Marketing

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Are they efficient or clunky and overengineered? Are they for purchases and commerce or for entertainment? Do they educate or …

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Targeting Diversity: Target’s Commitment to Change

30 Friday Oct 2020

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 17: Retailing and Multichannel Marketing

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BLM, Diversity, Marketing Environment, Retailing, Target

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With its headquarters in Minneapolis, the site of the brutal killing of George Floyd by uniformed police officers, Target encountered …

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Brand Intimacy Ratings, Broadly and in the Fast Food Market in Particular

29 Tuesday Sep 2020

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior

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brand intimacy, consumer behavior, Marketing Enviornment, Starbucks

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The notion of brand intimacy refers to how consumers form affect-laden, emotional bonds with brands, even reaching the level of …

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The Latest Insights into Gen Z

23 Wednesday Sep 2020

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning

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Gen Z, Marketing Enviornment, segmentation

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Born between 1996–2015, Gen Z has been characterized according to their study and interaction patterns. As the earliest members of …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (152)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (142)
  • Chapter 05: Analyzing the Marketing Environment (211)
  • Chapter 06: Consumer Behavior (171)
  • Chapter 07: Business-to-Business Marketing (81)
  • Chapter 08: Global Marketing (113)
  • Chapter 09: Segmentation, Targeting and Positioning (141)
  • Chapter 10: Marketing Research (96)
  • Chapter 11: Product Branding and Packaging Decisions (200)
  • Chapter 12: Developing New Products (177)
  • Chapter 13: Services: The Intangible Product (139)
  • Chapter 14: Pricing Concepts for Establishing Value (92)
  • Chapter 15: Strategic Pricing Concepts (85)
  • Chapter 16: Supply Chain Management (105)
  • Chapter 17: Retailing and Multichannel Marketing (194)
  • Chapter 18: Integrated Marketing Communications (160)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (185)
  • Chapter 20: Personal Selling and Sales Management (54)
  • Marketing Tidbits (22)
  • Uncategorized (3)

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