27 Wednesday Apr 2022
Price hikes might not raise any eyebrows—or tighten any belts, really—when the economy is healthy, or when stimulus checks are …
22 Tuesday Mar 2022
For companies going global, the BRIC countries have long been focal targets—growing, increasingly open and welcoming regions in which they …
03 Thursday Feb 2022
Imagine being tasked with marketing Warhammer 40,000. The game, with its odd name, is played on a tabletop, not online. …
23 Tuesday Nov 2021
Disrupted supply chains mean a wide range of products are not readily available. Inflationary forces mean that even if products …
01 Tuesday Jun 2021
Arguably the greatest gymnast of all time, and objectively the most decorated one, Simone Biles has a powerful, international platform. …
24 Monday May 2021
What makes luxury jewelry luxurious? Is it the scarcity of the gems, the handcrafted creative design, or the purity of …
08 Monday Mar 2021
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Are they efficient or clunky and overengineered? Are they for purchases and commerce or for entertainment? Do they educate or …
30 Friday Oct 2020
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With its headquarters in Minneapolis, the site of the brutal killing of George Floyd by uniformed police officers, Target encountered …
29 Tuesday Sep 2020
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The notion of brand intimacy refers to how consumers form affect-laden, emotional bonds with brands, even reaching the level of …
23 Wednesday Sep 2020
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Born between 1996–2015, Gen Z has been characterized according to their study and interaction patterns. As the earliest members of …
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