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Virtual reality devices and 360-degree videos are quickly becoming widely popular, prompting a variety of players in a wide range …
Take a Virtual “Test Drive” Before Booking Your Next Trip
10 Wednesday May 2017
Category Archives: Chapter 05: Analyzing the Marketing Environment
Philanthropy with a Dash of Style: The Elbi–David Yurman Partnership
19 Thursday Jan 2017
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It isn’t everyday that a luxury jeweler is linked to charitable micro-funding initiatives. But in its efforts to …
Even Paris Is Going Electric: The Trends Leading to Shifting Norms in the Auto Industry
14 Monday Nov 2016
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In Europe, diesel engines have long been the standard for automobiles. Embracing the engines allowed European nations to highlight their …
Legislative Effects on the (Basketball) Court: How the NBA and its Sponsors Chose to Respond to a Controversial State Law
24 Wednesday Aug 2016
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When North Carolina passed a law in 2016 that requires people to use public bathrooms that match the gender that …
The Spin Cycle of International Currency: Whirlpool Raises Appliance Prices in Foreign Markets
10 Wednesday Aug 2016
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The washers, dryers, dishwashers, and other appliances that Whirlpool sells around the world also are produced in worldwide factories. For …
Television Everlasting: The Revival of Cancelled Shows for Modern Audiences
15 Wednesday Jun 2016
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There are a lot of shows currently airing on television that sound a lot like the shows that were airing …
Growing and Building the Market, Lego Brick by Lego Brick
10 Thursday Mar 2016
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We have written previously about how Lego has struggled in its efforts to appeal more to girls. Years of war-themed …
Highlighting Absences Rather than Presence: Panera’s New Ingredient Marketing Approach
17 Wednesday Feb 2016
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Reflecting the broader consumer movement that seeks to avoid processed foods, Panera has begun to promote a new menu, based …
The MinuteClinic Mobile App: A New Expansion by CVS
15 Monday Feb 2016
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There are some apps that are really exciting and “sexy,” promising vast leaps in technological innovation, achieving new capabilities mainly …
Macy’s Pursuit of Those Challenging Millennials
12 Friday Feb 2016
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Faced with some surprising sales declines and threats to its status as the leading department store brand, Macy’s has determined …
