Arguably the greatest gymnast of all time, and objectively the most decorated one, Simone Biles has a powerful, international platform. …
Using Sponsorship to Stand for Something: A Telling Choice by Simone Biles
01 Tuesday Jun 2021
Category Archives: Chapter 05: Analyzing the Marketing Environment
Jewels Fit for Royalty … and for Nerds: Technology Advances in the Luxury Jewelry Market
24 Monday May 2021
What makes luxury jewelry luxurious? Is it the scarcity of the gems, the handcrafted creative design, or the purity of …
Scanning the Growing Uses of QR Codes
08 Monday Mar 2021
This gallery contains 1 photo.
Are they efficient or clunky and overengineered? Are they for purchases and commerce or for entertainment? Do they educate or …
Targeting Diversity: Target’s Commitment to Change
30 Friday Oct 2020
Tags
This gallery contains 1 photo.
With its headquarters in Minneapolis, the site of the brutal killing of George Floyd by uniformed police officers, Target encountered …
Brand Intimacy Ratings, Broadly and in the Fast Food Market in Particular
29 Tuesday Sep 2020
This gallery contains 1 photo.
The notion of brand intimacy refers to how consumers form affect-laden, emotional bonds with brands, even reaching the level of …
The Latest Insights into Gen Z
23 Wednesday Sep 2020
This gallery contains 1 photo.
Born between 1996–2015, Gen Z has been characterized according to their study and interaction patterns. As the earliest members of …
A Brave Innovation or a Stubborn Refusal to Gauge Consumer Preferences? The Saga of Automotive Fuel Cell Technology
21 Tuesday Apr 2020
This gallery contains 1 photo.
Electric and hybrid cars have made great headway in the automotive market, such that they are no longer much of …
Buying Black: Demographic, Historical, and Cultural Drivers of a Growing Trend and Sales Pitch
11 Wednesday Mar 2020
This gallery contains 1 photo.
For African American consumers, tired of watching their cultural heritage be appropriated for the financial benefit of corporations, there is …
Vending Drinks, Gathering Big Data: How Coca-Cola Relies on Cutting-Edge Analytics to Develop New Drink Flavors
12 Wednesday Feb 2020
This gallery contains 1 photo.
At restaurants and movie theaters around the world, consumers encounter a handy way to personalize their soft drinks: Coca-Cola’s high-tech …
P&G Continues to Stake Its Claim as the Most Inclusive Consumer Goods Company
06 Monday Jan 2020
This gallery contains 1 photo.
Across its multiple brands, Procter & Gamble (P&G) seemingly is attempting to establish a corporate reputation as an inclusive, forward-thinking …
