When we mention “holiday marketing,” the first holiday that comes to mind might not be International Women’s Day. But around …
International Women’s Day as Inspiration for Marketing Messages
02 Thursday May 2019
Category Archives: Chapter 05: Analyzing the Marketing Environment
Supporting Black-Owned Businesses that Sell Products Dedicated to People of Color, Even After They’re Purchase by Conglomerates
25 Thursday Apr 2019
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As consumers, people of color long were ignored by large corporations, such as those that operate in the beauty sector. …
Milking the Market: Finding Ways to Sell Dairy Products to Consumers who Question Milk’s Appeal
15 Monday Apr 2019
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A lot of consumers today avoid dairy, whether due to concerns about allergies and intolerances or because they regard it …
NASCAR Personas: Getting Winners into the Public’s Eyes and Hearts
13 Thursday Dec 2018
Fans of NASCAR, watching races from the grandstands or at home, have little opportunity to see the actual faces of …
What the AT&T Takeover Means for HBO and Other Time Warner Properties
29 Monday Oct 2018
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Noting that it has access to more and different kinds of data than many other companies, AT&T believes that it …
With Consumers Turned Off, the Future of Television Advertising Sales Is Unclear
06 Thursday Sep 2018
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The declining ratings do not lie: Traditional television is in trouble. Younger viewers have abandoned it, and the median age …
Mixing Family Diversity into Advertising: A New Recipe for Success
04 Tuesday Sep 2018
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Families have grown more diverse with time, but many brands have done a poor job at incorporating the changing face …
Meeting Consumers’ Demands for Healthy While Also Fulfilling Their Cravings for Salty
02 Friday Mar 2018
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We keep reading and writing about how consumers are seeking healthier food options, and there is no denying that it …
Can Companies Stay Out of National Debates? Brand Challenges in Divisive Times
28 Tuesday Nov 2017
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Most companies prefer not to take strong stands on controversial issues, for fear of alienating consumers on the other side. …
Toyota’s (Socially) Conscious Appeals to Make the Camry Appealing to Every Culture
14 Tuesday Nov 2017
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A recent marketing campaign for the Toyota Camry seeks to disrupt and challenge conventional ideas, both in general and for …
