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Noting that it has access to more and different kinds of data than many other companies, AT&T believes that it …
What the AT&T Takeover Means for HBO and Other Time Warner Properties
29 Monday Oct 2018
Category Archives: Chapter 05: Analyzing the Marketing Environment
With Consumers Turned Off, the Future of Television Advertising Sales Is Unclear
06 Thursday Sep 2018
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The declining ratings do not lie: Traditional television is in trouble. Younger viewers have abandoned it, and the median age …
Mixing Family Diversity into Advertising: A New Recipe for Success
04 Tuesday Sep 2018
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Families have grown more diverse with time, but many brands have done a poor job at incorporating the changing face …
Meeting Consumers’ Demands for Healthy While Also Fulfilling Their Cravings for Salty
02 Friday Mar 2018
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We keep reading and writing about how consumers are seeking healthier food options, and there is no denying that it …
Can Companies Stay Out of National Debates? Brand Challenges in Divisive Times
28 Tuesday Nov 2017
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Most companies prefer not to take strong stands on controversial issues, for fear of alienating consumers on the other side. …
Toyota’s (Socially) Conscious Appeals to Make the Camry Appealing to Every Culture
14 Tuesday Nov 2017
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A recent marketing campaign for the Toyota Camry seeks to disrupt and challenge conventional ideas, both in general and for …
Consumers Insist on Healthy Foods—Until You Mess with the Color of Their Trix
25 Wednesday Oct 2017
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What trend watchers and market researchers tell us, over and over, is that consumers are seeking healthier food options. But …
Tesla’s Careful Balancing Act as the Model 3 Finally Arrives
28 Thursday Sep 2017
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It’s finally here! But then again, don’t get too excited. These are the mixed messages coming from Tesla as the …
Appealing to the Geeks Is Big Business: The Elaborate Experience Marketing at Comic-Con
22 Friday Sep 2017
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Comic-Con was once a refuge for nerds and geeks, interested in interacting with others to share stories about their intense …
When Good Timing Meets Good Marketing: The La Croix Boom
12 Tuesday Sep 2017
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Sometimes, things just come together for a brand. At the same time that people began really looking for alternatives to …
